Editor & Publisher

Articles from Vol. 128, No. 10, March 11

Advertising in Interactive Media: Seminar Examines Some Things Newspapers Should Know
NAYSAYERS OF NEW media point to the minuscule percentage of total advertising revenue represented by interactive marketing. But even if that number, now near zero, grows to just 3% of the total for newspaper, magazine, TV, radio and cable advertising...
Atex Sale Is Imminent
THE BOARDS OF Atex Holdings BV and Norway's Sysdeco Group AS approved the proposed merger of Sysdeco and Atex Publishing Systems Corp., Bedford, Mass. While the expected March 15 finalization awaits legal documentation and shareholder approval, Sysdeco...
A Warning to Newspaper Managements: Labor Lawyer Robert Ballow Says Declining Union Membership and Activism Do Not Mean Labor Problems Have Disappeared
WITH UNION MEMBERSHIP -- and activism -- continuing to run downhill, publishers might be tempted to ignore labor issues in favor of more pressing topics such as soaring newsprint costs and slumping readership. But that would be a mistake, warned Robert...
Charging the Media to Cover the O.J. Trial?
STUNNED BY THE mounting cost of the O.J. Simpson murder trial, the Los Angeles County Board of Supervisors came up with an idea to cut expenses: charging the media for their coverage of it. The board asked trial judge Lance Ito to hit up the media for...
'For Better' Strip Is Tops in Top-100 Poll; Lynn Johnston's Feature Is One of Three Comics That Appear in 87 of America's 100 Biggest Newspapers
WHAT COMIC RUNS in the most large newspapers? It's "For Better or For Worse," according to a recent survey, which found that Lynn Johnston's Universal Press Syndicate strip appears in 87 of the 100 highest-circulation papers in the United States. "Blondie"...
Found Business for Newspapers; California Dental Group Cancels Television Ad Campaign to Run an Advertising Booklet in Nine In-State Newspapers
DEALER NETWORK Advertising Systems Inc. (DNAS) in California scored a victory recently when it coordinated an ad campaign in nine news, papers from the California Dental Association (CDA). DNAS was started three years ago as an affiliate of the Newspaper...
Judge Dismisses $10-Million Libel Suit
IN DISMISSING A $10-million libel lawsuit against Random House Inc., a federal judge told the plaintiff, essentially, if you can't take the heat, stay out of the kitchen. In the process, the judge also expanded protection for commercial speech about...
Lesher Unveils Ethics Policy for Its Papers
LESHER COMMUNICATIONS Inc. recently moved its ethics policy from the newsroom bulletin board to the pages of its four dailies in Northern California. The three-quarter-page guide covered accuracy, anonymous sources, conflicts of interest, crediting...
New Award and Outlet for Widely Syndicated Creator: UN Group Names Prize after Ranan Lurie, Whose Political Cartoons Now Run in Time International
RANAN R. LURIE IS well known to editors and readers around the world. After all, more than 800 of the 1,100 newspapers that carry his political cartoons are located outside the United States. Now, Lurie is gaining even greater international recognition...
Providing Multimedia News to Classrooms; New Service Offered by Reuters NewMedia and Tele-Communications
GLOOM AND DOOM forecasters predict that multimedia will foster a generation of nonreaders. Surely, the MTV set has no interest in newspapers. A new service by Ingenius, a joint venture between Reuters NewMedia Inc. and Tele-Communications Inc., provides...
Sex-Oriented Ads Arouse Campus Ire; Women's Group on Campus of San Diego State University Wants Student Newspaper to Clean Up Strip Club Ads or Drop Them
SEX-ORIENTED ADS in a San Diego State University (SDSU) student newspaper, the Aztec, have aroused the ire of a campus women's group that wants them cleaned up or dropped. The Women's Resource Center (WRC), in a letter to the Associated Students Council...
Sponsors, Content Critical to Success of N11 Systems
TWO YEARS AFTER the Palm Beach (Fla.) Post began offering its 511 audiotex service, the installed base of N11 is growing rapidly -- and its potential and pitfalls are becoming clearer. N11 service allows businesses to offer audiotex system access that...
Student Paper Mum on Why It Rejected Anti-Holocaust Ad; Decision of the Kennesaw State College Paper to Keep Its Internal Debate to Itself Ran Counter to Its Position on Other Occasions
"SHE'S IN, SHE'S out." That terse headline on the front page of the Sentinel informed its Kennesaw State College readership that Christina Jeffrey, Ph.D. had been fired as historian of the House of Representatives. The Sentinel reported that House...
Supplier-Customer Animosity Rises with Newsprint Prices
EVERYONE AGREES THAT the boom-and-bust cycle of newsprint prices is ludicrous. It's clearly ruinous for papermakers: One manufacturer alone, Abitibi-Price, lost a half-billion dollars when newsprint prices crashed between 1991 and the third quarter...
The Latest on Ad Services Tax
EFFORTS TO INTRODUCE a controversial advertising services tax in Wisconsin have been abandoned, but newspapers in South Dakota likely will be hit with a sales and subscription tax, according to various state press associations. Recently, the South Dakota...
The Power of the Paragraph
Don Fry, former head of the Poynter Institute's writing program, kicks off one of his favorite sermons with the story of the black book. Fry, who now works as a freelance writing coach, was visiting a newsroom to deliver his spiel on clarity to a group...