International Journal of Sports Marketing & Sponsorship

Articles from Vol. 8, No. 3, April

A Multilevel Model Analysis of Professional Soccer Attendance in Chile 1990-2002
Abstract This study examined the determinants of attendance at the Chilean national soccer tournaments between 1990 and 2002. A multilevel model approach was taken to estimate the effects of several factors, including unobserved sources, hypothesised...
Economic Impact of Support in Spanish Professional Football
Abstract This paper explains the concept of support as an economic driver of football. It begins with a theoretical approach to the concept of support and a review of the literature relating to support, fan typology and factors that determine attendance...
Ethnic Identification, Acculturation and Sports Identification of Latinos in the United States
Abstract Sports management and marketing research has failed to study the dimensions of Latino sports consumption behaviour and fan identification. This research examined the relationships among ethnic identity, acculturation, identification with...
Interview with Inaki Urdangarin, Former President, Noos Institute, Former First Vice President, Spanish Olympic Committee, and Former Professional Handball and Football Player (Spanish National Team and FC Barcelona)
A former professional handball player and Olympic medallist, Inaki Urdangarin played with FC Barcelona and on the Spanish national handball team from 1986 to 2000. He also served as First Vice President for the Spanish Olympic Committee. In 2001 he...
Introduction
Why a Spanish and Latino special edition? There are several reasons. One is the sheer size of the Spanish-influenced region: Latin America covers 21 million square kilometres in 20 countries. It has 549 million inhabitants, speaking mainly Spanish...
Spanish Success and Its Influence on Sports Marketing
These are exciting times for Spanish sport. In Formula 1, Fernando Alonso recorded back-to-back World Championship victories over two seasons, and in recent years Spain has taken world titles in basketball and handball as well as the Davis Cup in tennis....
The Proto-Image of Real Madrid: Implications for Marketing and Management
Abstract Under club president Florentino Perez, Real Madrid Football Club appeared to utilise the proto-image of the firm (PIF) management approach. Such a strategy embraces the use of branding, values and mid- to long-term planning to generate...