International Journal of Sports Marketing & Sponsorship

Articles from Vol. 13, No. 1, October

Creative Strategies of Super Bowl Commercials 2001-2009: An Analysis of Message Strategies
Executive summary One of the distinguishing features of Super Bowl commercials, or ads, is that they are produced with an exceptionally high level of professionalism from a creative perspective. Knowing that Super Bowl ads generate a significant...
Factors Influencing Spectator Sports Consumption: NCAA Women's College Basketball
Executive summary An extensive body of research on motivators for sports spectatorship has been accumulated. However, little research has been done on the constraints that prevent people from attending sporting events. Additional research is needed...
Padel Sports Clubs in Spain
Executive summary In this theoretical and empirical study we begin by categorising padel as being a racket sport. Following a brief introduction outlining its origin, we present data pertaining to the practice of this sport in Spain. This establishes...
Reflecting on Our Shared Success
It is my pleasure to introduce our latest issue with excellent news. Our (your) journal was recently accepted for the prestigious impact factor ranking. This is the latest milestone for the publication and has been achieved as a result of much hard...
The Inevitable Queue: Exploring the Impact of Wait Time at Sporting Events
Executive summary There can be little doubt that there are aspects of sports marketing that make it unique, relative to the marketing of other services or products. One such element is the passion that fans have for their sports--a passion which...
The Influences of Perceived Brand Quality and Ethnocentrism on Consumption Patterns of a Global Sports Brand: The Case of Korean College Students
Executive summary Many corporations have now adopted global marketing approaches to their branding strategies. Among the many known commercial benefits of globalisation, is the opportunity for companies to develop and profit from the image of global...