International Journal of Sports Marketing & Sponsorship

Articles from Vol. 11, No. 3, April

A Critical Mass of Corruption: Why Some Football Leagues Have More Match-Fixing Than Others
Executive summary This paper is about match-fixing in football. It examines two questions: Why do some leagues have more match-fixing than other leagues? and Why do some leagues collapse because of high levels of match-fixing but other leagues that...
Doping in Elite Sport-Do the Fans Care? Public Opinion on the Consequences of Doping Scandals
Executive summary For decades, athletes' use of doping seemed to have no influence on the willingness of commercial actors (i.e. sponsors and TV broadcasters) to be involved in sport. During the past few years, for some sports this pattern has changed....
Insolvency Events among English Football Clubs
Executive summary The seeking of protection from creditors by turning to the courts is perfectly legal, but for a conventional business would normally be 'clutching at a last straw'. Increasingly since 1986, with the introduction of new insolvency...
Negative Sponsor Behaviour, Team Response and How This Impacts Fan Attitudes
Executive summary Sponsorship has flourished within the sports industry in recent years, with Howard and Crompton (2005) reporting that sports organisations received 69% of all sponsorship investments, totalling more than $10 billion dollars, in...
The Inevitability of Scandal: Lessons for Sponsors and Administrators
Executive summary The scandalous behaviour of sports people is being increasingly reported by a media that seeks sensational copy to sell its product. Sport itself has shifted from amateur ideals and reportage to a full-blown commercial enterprise....
The Role of Scandal and Corruption in Sports Marketing and Sponsorship
The media and their audiences have salacious appetites for scandal, be it sex, drugs, cheating or spying. One might expect that the apparent ubiquity of scandal and corruption in sport would see advertisers and sponsors fearful of linking their brands...
When Does Alcohol Sponsorship of Sport Become Sports Sponsorship of Alcohol? A Case Study of Developments in Sport in Australia
Executive summary Sponsorship of sporting events by the alcohol industry is a common practice in Australia, perhaps even more so than in other countries, and there is currently much debate between industry groups and public health advocates about...