ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 55, No. 3, Fall

Is Television a "Text"?
A metaphor has crept into common use in academic discourse about television. The metaphor asserts that a television program is a "text." A companion metaphor describes watching and interpreting the program as "reading." I will argue in this article that...
Number-English: A Dictionary (All-Ant)
This is the second installment of a dictionary addressing the difficulty of hitching ordinary language to scientific language, a difficulty that arises because the two languages aren't equal. Ordinary language has great scope and comes to us naturally,...
Our Addiction to Attributive Adjectives
We humans differ radically from other animals because we use sophisticated symbolic languages in thinking and speaking. We use our languages to represent persons and things and to facilitate the creation of thoughts. We misuse our language when we misrepresent...
Semantics, General Semantics, and Ecology in Frank Herbert's 'Dune.'
Frank Herbert's Dune, a thematically rich and varied work of science fiction, is the first novel in a trilogy about the desert planet Arrakis, or Dune, and the rise to power of Paul Atreides, its messianic leader. Herbert initially conceived of writing...
Sigma-EOS: A Fourth Non-Aristotelian Model
1. Introduction: Various Non-Aristotelian Models Alfred Korzybski asserted that he "produced and formulated General Semantics as the foundation of the first non-Aristotelian system, based on the discovery of new relations, and so psycho-logical mechanisms."...
The Language of 'TV Guide' Program Synopses and Program Advertisements - a Comparison
Introduction In some ways, news reporting and print advertising copy have long had a close association which has confused some readers. Merrill DeVoe, in his 1956 primer on writing advertising copy, notes that ad exec Albert Lasker (a partner in the...
'Theories' in Everyday Situations
Theories or doctrines are always linguistic. They formulate something which is going on inside our skin in relation to what is going on on the un-speakable levels, and which is not a theory. Theories are the rational means for a rational being to be...