ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 50, No. 2, Summer

80,000 Books
IF YOU AND YOUR TEACHERS read a total of 80,000 -- yes, 80 thousand -- books this year, I'll sit on the roof for a day." This was the challenge principal George Young threw to the 418 students of Denbo Elementary School in Browns Mills, N.J., according...
A General Semantics Glossary
semantic reaction (s.r.). In formulating his unique system, Korzybski discovered/decided that he had to coin many terms. When he did so, consciously, rigorously formulated those terms so that they would qualify as non-elementalistic; that is, they would...
An Exploratory Analysis of Responses to Owned Messages in Interpersonal Communication
THE PRESCRIPTION TO "own" one's messages is ubiquitous in interpersonal communication textbooks and training. (1) Referred to by various titles (e.g., "I-messages," "owning thoughts and feelings," "speaking for self"), the skill involves the use of first-person-singular...
Education for the 21st Century
LITERACY HAS TRADITIONALLY been thought of in terms of "reading and writing." Illiteracy in that context remains a problem in the world today. But, literacy also is taking on a broader meaning, as technology and other factors necessitate expansion of...
Linguistic Virtual Reality: Is There No Way Out?
MORE THAN TWO DECADES of research and development have contributed to a "reality" produced by technology. Virtual reality refers to a world accessible through technology and subject to manipulation by those who access it. Some extensions of virtual...
Poltergeists - a Phenomenon Worthy of Serious Study
FOLKLORISTS FOCUS ON STORIES, tales, legends, proverbs, riddles, and jokes -- all genres that contain artistic elements and lend themselves easily to analysis and comparative studies. In the area of folk belief, studies in the past have concentrated...
Remembering Don Hayakawa
What does your father do?" "He's a general semanticist." Try saying that when you're in nursery school. By the time the kids got big enough to say "What's that?" I had a new answer ready. "It's the study of how not to make a damn fool of yourself."...
Success, Ghosts, and Things
DOES SUCCESS MATTER? It seems as if we've defined two types of people, the successful, and the other kind. How do you rate yourself? I've had problems with such two-valued judgments. Have you? Somewhere in the process of growing up I decided to limit...
The Empty Eye
Modern society inundates its citizens not only with a Niagara of words, but also, these days, with a torrent of pictures. Television spews out both words and pictures in dizzying quantity and variety: movies, talk shows, cartoons, dramatic programs,...
"The Nineties" - an Empty Metaphor Waiting to Be Filled
"THESE ARE THE NINETIES" people will say, as if they're saying something meaningful. The phrase "the Nineties" creeps into conversations in odd moments, vanishing as quickly as it appeared. Ads, of course, sell us the styles of "the Nineties." Consultants...
Vietnam Veterans' Memorial: Universal Symbolism
WHILE ATTENDING a recent meeting of the Academy of Marketing Science in Washington, D. C., I had the opportunity to visit the Vietnam Veterans' Memorial. Doing so gave me a brief opportunity to relive my emotions of those tumultuous Vietnam War years...
What Is the Zen Master Talking About?
I INTEND IN THE FOLLOWING to make sense of Zen non-sense. Fundamental Zen terms like "naturalness" and "emptiness" and "nothingness" are used in disregard of the COIK principle: Clear Only If Known. For example, Shunryu Suzuki, a Zen master, said, "It...