ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 52, No. 1, Spring

A General Semantics Glossary (Part 10)
extensional devices revisited; over/under-defined terms. In our last entry (1) I emphasized indexing and dating, with what seemed to me telling applications. Here I will touch on other tools of extensionalization, concluding with the too-little discussed...
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Confessions of a Metaphoraholic
In the spring of 1993, I was sitting on a bench in a hotel lobby in Lexington, Kentucky, waiting for a van which would give me a ride to the airport after an academic conference. Next to me on the bench was a man I had never met, but who, like me, was...
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"Like."
Have you noticed how the word "like" has insidiously developed new roots, particularly in colloquial language? I don't mean "like" in the sense "She is wondrously like the immortal goddesses to look upon." Nor do I mean "like" as in "How I like to be...
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Managing Your Weight through General Semantics
In an affluent society, eating has little to do with survival. We eat to symbolize. Well, perhaps we eat for diverse reasons. However, like fish in water, we humans live so immersed in symbolism we can hardly tell where symbolism stops and something...
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Nothing at All
Mr. Jeffrey A. Mordkowitz of Brooklyn, N.Y. - who happens also to be president now of the Institute of General Semantics and one of a small band of mathsemantic monitor irregulars - has informed me of a go-round he's had with Sears over nothing, that...
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Primal General Semantics
The map can't ever give you a hint of how a pine forest smalls in spring, or how much effort or time it takes to climb up and down the mountains...Maps limit the imagination to fiat surfaces and dry streams. What I Find most interesting about the above...
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Shocking Secrets Revealed! the Language of Tabloid Headlines
Otto Friedrich has observed that "the average newspaper is simply a business enterprise that sells news and uses that lure to sell advertising space"(194). Whether one would accept this assessment for true hard-news publications, it does seem to be especially...
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The Iconography of Propaganda Analysis
Some of the devices now so subtly and effectively used by good and bad propagandists are as old as language. All have been used in one form or another by all of us in our daily dealings with each other. Propagandists have seized upon these methods we...
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The Language of Criminal Justice: An Essay in Clarification
INTRODUCTION When it comes to crime, both the discourse about criminals and the ensuing policy are confused. This essay attempts to show what is happening and to clarify some of the issues. I shall show that there is an inconsistency between the words...
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Understanding Propaganda from a General Semantics Perspective
Although the editors of Propaganda Analysis, the journal of the Institute of Propaganda Analysis, Inc., didn't cite Korzybski's work in their 1937 article that includes a list of "the seven common propaganda devices," (1) Korzybski and the Institute...
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Why Digital Clocks Fail
Anyone confronting a digital timepiece reckons with the oddly subtle way it restructures time. The concept "ten minutes from now," for example, becomes difficult if not paradoxical to measure. The statement "it's approximately" gives way to an exact...
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