ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 53, No. 3, Fall

A General Semantics Glossary
function. Throughout his writing and lecturing career Korzybski consistently touted the value of mathematical 'thinking', of evaluating from an internalized mathematical orientation. He did not call for nor did he expect that those who took and take...
A Rhetoric of Fitness: Persuasion and Perspiration
Each spring and summer we pay homage to Sisyphus, the patron of modern fitness routines, by pushing our winter-bodies up an Everest of dumbbells, Nautilus racks, Nike's, Adidas socks, sit-ups, and Fonda tapes. We hope to round the pinnacle and reach...
Between Mush and a Hard Place: The Search for Meaning
In Douglas Adams' humorous novel The Hitchhiker's Guide to the Galaxy, some hyper-intelligent beings build a giant computer to resolve their arguments about the meaning of life. This computer ponders for seven and a half million years. It then gives...
Fallacies of Logic: Argumentation Cons
Introduction Nowhere, perhaps, can you be more easily conned than during an argument or discussion. You've taken a position on an issue, which you've thoroughly thought through. You have supporting data at your fingertips. You're a quick thinker and...
Making Sense: Kinesthesia
To know anything well involves knowing ourselves well in relation to whatever else we wish top understand. Where does such knowing begin? At the beginning, perhaps? Here, Leela Zion serves as an able guide to the early stages of a lifelong journey whose...
Playing the Percentages: Sex in Connecticut
One should perhaps expect occasional news of sexual oddities from Connecticut, the last state with a law prohibiting the use of contraceptives. (1) It would seem to make sense for strange ideas to emanate from a place where good law enforcement not so...
Russell Joyner: In Memoriam
Russell Joyner, who had retired as executive director after nearly 30 years with the International Society for General Semantics, including three years as editor of ETC., died on April 12, 1996 at age 71. His life was marked by great contrasts: He changed...
Some Basic Ideas of General Semantics
Introduction Definition General semantics can be defined in many ways. But certainly there is emphasis upon applying modern concepts of science to our skills of processing experiences. Improved human relations and better mental health, as well as keener...
The Fast Food Franchise as Metaphor
The first hot day of the year - sunny, not too humid - summer definitely on the way. I didn't feel like fixing myself the same old boring lunch at home, so I went out to my favorite fast food franchise. A new branch, which served vegetarian subs and...
Using Semantic Coaching to Improve Teacher Performance
One of the major challenges I face as a teacher trainer is the "balloon goes up/balloon goes down" syndrome exhibited by many novice teachers. They begin their first year of teaching bursting with enthusiasm for their work and filled with optimism about...