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ETC.: A Review of General Semantics
This quarterly journal provides peer-reviewed articles on topics relating to general semantics.
Articles from Vol. 67, No. 2, April
Alfred Korzybski: A Founding Figure in Media Ecology
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Readers of ETC: A Review of General Semantics are quite familiar with Alfred Korzybski as a founder of general semantics, but many may not be aware that he is also is a founder of media ecology. Korzybski's writings were first introduced to me through...
Be(a)very Afraid
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Are you afraid of the word beaver? Would you be horrified if someone called you an eager beaver? What would you think if you heard someone with a British accent make reference to a person beavering about? Honestly, when you hear or read the word beaver,...
Cultures at War: A Response to Edward T. Hall's the Silent Language
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I suppose I could just chalk up my difficulties with him to the difficulties father-son relationships are notorious for, but that would be a cop-out. Lord knows, it has been difficult at times. My mother never did forgive me for planting my middle...
Dates and Indexes
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Institute of General Semantics (IGS) Executive Director Lance Strate, IGS Vice President Jackie Rudig, and IGS Trustee Thom Gencarelli participated or led panels at the Eleventh Annual Media Ecology Association (MEA) Convention, which was held at the...
Fractured Time-Binding: The Washington, D.C., Holocaust Museum Shooter as the Louse That Roared
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This is not a cell. It is a museum. We don't do things like that any more. --The Mouse That Roared So said Peter Sellers when he played Tully Bascomb, Leonard Wibberley's protagonist in The Mouse That Roared (1959). Wibberley imagines that the...
General Semantics And
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General semantics, a process-oriented, problem-solving system, helps individuals better evaluate and understand the world and therefore make more intelligent decisions. It was originally formulated by Alfred Korzybski, a Polish engineer and intellectual...
General Semantics and Communication in Court Judgments
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Anatol Rapoport says that, for a general semanticist, Communication is not merely words in proper order properly inflected (as for the grammarian) or assertions in proper relation to each other (as for the logician) or assertions in proper relation...
How to Write a Lot: Four Rules
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A lot has been written about effective writing. For example, the largest-selling textbooks for the largest college course (English Composition) are the basic English handbooks used to teach the skills of effective writing, attesting to society's conviction...
It's a U-Shaped World: A Batesonian Prescription for Promoting Public Health
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I am a cancer researcher and what's on my mind today is this thorny question: Why is it so difficult to find "good things" that promote health? Perhaps the difficulty reflects the dramatic contrast between the simple questions we ask, such as, "Why...
My Life Is a Drama on Facebook
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In the 1990s, I became convinced that "life is a drama" would be the dominating metaphor of our culture. This was because everyone spent so much time watching television, going to movies, or seeing the movies on VCRs. The drama that surrounded us was...
Poetry Ring
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In Language in Thought and Action, the most popular and best selling of all books on general semantics, S. I. Hayakawa devotes an entire chapter to "Poetry and Advertising," an odd couple if every there was one (quotes here are taken from the fifth...
Solace in Symbols: Discovering Cultural Meanings in Symbolic Propaganda
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In 1977, the state of New York hired a graphic designer by the name of Milton Glaser to design a logo to correspond with an advertising campaign looking to boost tourism. New York City, the unquestionable hub of the state's tourism, was going through...
Song of the Poet: Lost in Translation or Re-Discovered in a New Form?
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Translation is a tricky business. If it can be said that verbal communication creates a symbolic map of a given territory, a corollary would be that each translation necessarily alters that map in some fundamental way. Although the diligent translator...
Thank You, Mr. Salinger
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The lengthy obituaries and tributes that poured forth upon the death of J. D. Salinger tended to focus on his reclusive behavior and speculation that there might exist a trove of unpublished manuscripts that would now see publication. Shortly after...
The Death of Television
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Let me start by describing the reason for this title. All of us understand that a medium never dies; but a student club asked me to give a talk and they wanted it to have this title. I immediately clung to it, as everyone around me has been warning...
The Impact of Alfred Korzybski's Work on Management Science
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Abstract: This article discusses the influence of Alfred Korzybski, the originator of general semantics, on the field of management science and the parallels between his thought and that of H. L. Gantt and W. N. Polakov, representatives of scientific...
