ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 67, No. 4, October

A Connotative Semiological Analysis: An Analysis of Koreans' Use of the Acronym IMF as Myth
Abstract This article analyzes the general psychology of Koreans in the aftermath of the Asian financial crisis, using connotative semiotics and sociolinguis-tics as its main tools, and investigates the various meanings of the acronym IMF that was...
Borrowed Speech Acts
A few days before your significant other's birthday you enter the nearest Clinton's and browse for a long time, reading greeting cards. Finally, you select the one most appropriate for the occasion. You pay a not insignificant amount of money for "Roses...
Clearer Thinking through Practicing E-Prime
In his non-Aristotelian system, "general semantics," Alfred Korzybski proposed "non-identity" (a principle that "no two things exist as the same in all respects") as structurally true and made non-identity a basic principle of the system. In our thinking,...
Defining the Twentieth Century and Impacting the Twenty-First: Semantic Habits Created through Radio and Song
Radio appeared on the media scene in the 1920s as the first modern medium--a medium that connected people politically, socially, economically, and psychologically across a society that was changing and evolving positively until the stock market crash...
On the Binding Biases of Time: An Essay on General Semantics, Media Ecology, and the Past, Present, and Future of the Human Species
I have chosen to address the theme of time because it is a topic that I find fascinating, and I would discuss it in great depth and detail if I could, but in the words of the Roman poet Virgil, tempus fugit. Or, as Groucho Marx put it, time flies like...
Poetry Ring
Our theme this time is writing, and it is worthwhile to recall that poetry precedes the invention of writing, and there is a world of difference between poetry that is a product of oral composition within an oral tradition, and poetry that is composed...
Positive Effects of Ambiguity When Created by Rhetorical Devices: To Be or Not to Be
The fiction writer attempts the impossible. The fleshing out, the nailing down of ideas and passions, the transition of abstract to concrete, is analogous to the mechanized carnival "claw" game. An over-confident consumer attempts to grab a dubious...
Semantics, General Semantics, and Ecology in Frank Herbert's Dune
Frank Herbert's Dune, a thematically rich and varied work of science fiction, is the first novel in a trilogy about the desert planet Arrakis, or Dune, and the rise to power of Paul Atreides, its messianic leader. Herbert initially conceived of writing...
Severen L. Schaeffer, 1936-1993
Severen L. Schaeffer introduced general semantics in France and the rest of Europe in the 1960s. Many corporate managers, leaders, and other curious people attended his seminars and sometimes later used their own creative energies to spread the word...
Why It Has Been So Difficult to Name the Decade 2001-2010
Some decades have been named colorfully--the Sixties, the Me Decade, the Age of Reagan. But we never really got a linguistic handle on the fin-de-siecle Nineties. And the following decade has also proved tough to name. I have been kicking around...