ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 69, No. 3, July

Advanced Thinking: Mathematics, General Semantics ... Ways to Improve Relationships
We were born communicating. We do not have to learn to communicate. ... But if the quality (representational accuracy) of our communication depends on the quality of our thinking, and the quality (degree of satisfaction) of our relationships depends...
Interface Art: Computers, Graphics, Language
Greg Eiffe. Interface Art: Computers, Graphics, Language. Keswick, Australia: Eiffe, 1993. There is much that will tickle your cortex in this sketchbook of exploratory ideas that fuses computers, graphics, and language. For example: * Spice up...
Numerotherapy and Its Metamessage
" ... his 'number' is already written down, along with the fate that goes with this particular number." (1) This line by Kenneth Burke suggests that so much more can be said about number as a medium, which means Marshall McLuhan's chapter on number...
Pivotal Terms in Media Ecology: A Dialogue
"The Medium Is the Message" PZ: "The medium is the message" is an ambiguous line, making it even more seminal. One read: The MEDIUM is the message. This is the MEA orientation. Another read: The medium IS the message. This is the rhetorical...
Political Campaigns and Political Advertising: A Media Literacy Guide
Frank W. Baker. Political Campaigns and Political Advertising: A Media Literacy Guide. Santa Barbara, CA: Greenwood Press, 2009. This book is aimed at general readers who want added critical insight into propaganda and spin, political advertising,...
Robots and Love
People are working on building robots for love. Not sex robots, which are another branch of future robotics, but love robots. I suppose I shouldn't be surprised. But I find myself really taken aback. Can you love a robot? Can a robot love you? Think...
The Book of Probes
Marshall McLuhan and David Carson. The Book of Probes, editors, Eric McLuhan and William Kuhns. Corte Madera, CA: Ginko Press, 2003. The Book of Probes is to McLuhanism as The Analects is to Confucianism. It embodies McLuhanism. If thinking takes...
The Challenges of Denotative and Connotative Meaning for Second-Language Learners
I. Introduction The most noticeable feature that distinguishes human beings from animals is their (human beings) ability to communicate with each other in different contextual situations. Due to the flexibility and arbitrariness of language, people...
The Meaning of Freedom: Azadi, Alas!
By a curious logic of association, Franz Kafka's "A Report for an Academy" might be fancied to sound perfect when addressed to a group of Humanists and Social Scientists of our time. Its protagonist is Red Peter, an ape-man, who addresses members of...
Think Smart. Talk Smart: How Scientists Think: A Guide to Effective Communication
Allan Laurence Brooks. Think Smart. Talk Smart: How Scientists Think: A Guide to Effective Communication. Bloomington, IN: iUniverse, 2011. This book argues that individuals who learn how scientists collect evidence, evaluate facts, and draw conclusions...
Two Assignments Introducing Students to Mapping Problems
Maps: Information and Structure Though people who have worked extensively with Korzybski's map-territory analogy may understand at a glance how to apply it to written arguments, students often have difficulty seeing it as anything other than one...