ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 59, No. 2, Summer

Abstractions
Jessep: You want answers? Kaffee: I think I'm entitled to them. Jessep: You want answers? Kaffee: I want the truth! Jessep: You can't handle the truth! .... You have the luxury of not knowing what I know. FROM THE SCREENPLAY OF A FEW...
"Appplication of Mathematical Methods to Problems in Market Research and Advertising". (Retrospect)
It is assumed that the problems of market research have to do with determining trends in demand for products with a view of anticipating future demand and that the problems of advertising are (1) the dissemination of information concerning available...
Fanaticism: Flight from Fallibility. (Perspectives on Fanaticism)
H.J. Perkinson * OUR DEBT to fanaticism is great. The unity of our present culture, the depth and breadth of our civilization, we owe in great part to those fanatics who preceded us. Had neither the Greeks nor the Romans thought themselves superior...
Immediate Man: The Symbolic Environment of Fanaticism. (Perspectives on Fanaticism)
Christine L. Nystrom * FANATICISM is the triumph of reflex over reflection. It differs from the more primitive reflexes in that it is conditioned -- contingent on symbols rather than sensory stimuli -- but it is reflex nonetheless: an absolute,...
"Insurance Loss Adjusting: A Study in Semantic Orientation". (Retrospect)
Once a man is aware of the essential non-identity of all objects and the artificiality of categories, he has acquired the fundamental attitudes for proper adjusting. The insistence upon differences, upon individual treatment, upon lack of dogmatism...
In This Issue
You can't live with it, and you can't live without it. So embrace it. Use it. Use what? Use Error. "The set of mostly unconscious assumptions we have about error may well cause more cognitive blocks and missed opportunities than any other single...
Make Your Paraphrasing Plagiarism Proof with a Coat of E-Prime. (Education)
David F. Mass * I WOULD LIKE TO DEDICATE this article to the memory of my late friend and mentor, D. David Bourland, Jr. I think he would have derived tremendous satisfaction from knowing that one of his disciples had found yet another use for...
"On Building a Language about Language". (Retrospect)
Workers in a number of fields have recognized that our thinking is seriously restricted by the character of our language. Several techniques have been suggested for freeing ourselves, as far as is possible, from these restrictions. One technique...
Right Reasoning: S. I. Hayakawa, Charles Sanders Peirce and the Scientific Method
Shawn Taylor * IN "The Aims and Tasks of General Semantics: Implications of the Time-Binding Theory," S. I. Hayakawa (1906-1992) distinguishes between three orientations --prescientific, antiscientific, and scientific -- and what implication...
Science Progresses When Separated Things Are Brought Together. (News & Notes)
Dr. Sanford I. Berman will explore the relationship between general semantics and the philosophy of science when he gives the Alfred Korzybski Memorial Lecture in 2003. His inquiries will include pre-Aristotelian thinking, as well as the methods...
"Semantic Research and the Advancement of Peace". (Retrospect)
The time has come to explore the long-neglected problems of semantics in international relations with the same intensity and ingenuity that has been devoted to the study of history and of international law and economics, and of the various forms...
The Life and Death of Symbols. (Retrospect)
Dear Hayakawa: ... Do you know Tolstoy's diary -- where he says that he sits for along time trying to find out exactly what he feels about something and gets so tired of it that he wants to get up and go away and have a woman -- but he knows that...
The Maladjustment of "Adjustment". (Retrospect)
"The world is full of people who really do not know who they are." They are under "the dominance of the unconscious to such an extent that they exist after the manner sleepwalkers..." "But by the extension of consciousness, human beings can escape...
The Mathsemantic Monitor *. (Error)
THE MATHSEMANTIC MONITOR comes now with a topic that a great many people really don't care to talk about, namely, error. Often it seems they just cringe and close their minds. It's really a shame, because the set of mostly unconscious assumptions...
"The Survival of the English Teacher". (Retrospect)
While nations spend unbelievable sums in splitting atoms so that they can destroy each other more quickly, we stand in the wings talking about split infinitives. While serious scientists talk about a trip to the moon within twenty-five years, we...
Warm Records, Cold CDs. (Metaphors in Action)
Raymond Gozzi Jr. * I REMEMBER WHEN I first heard a CD back in the early 1980s. I did not like the sound. It seemed artificial, like a really good mechanical imitation of music. But I preferred the sound of my 33 1/3 records, which somehow seemed...
What's in a Word? on Etymological Slurs
Michael Moore * CAN ETYMOLOGY benefit anyone? Philologists, philosophers, and other assorted thinkers have spilt gallons of ink over the value of etymological inquiries throughout the ages. We can learn something about the attitude of the ancients...