ETC.: A Review of General Semantics

This quarterly journal provides peer-reviewed articles on topics relating to general semantics.

Articles from Vol. 59, No. 4, Winter

Consciousness of Projection in Composition and Literature. (Education)
IN MY FRESHMAN composition classes at Wiley College, as I begin the Descriptive Essay Unit, I usually repeat a maxim first uttered to me by my eighth grade English teacher, the late Helen Bornemann, "SDT, SDT, Show Don't Tell, Show Don't Tell."...
Fifty Years Ago in ETC. (Retrospect)
Foreword to Special Issue on Information Theory Our readers will recall the Special Issue on Metalinguistics, ETC., IX, 161-240 (Spring 1952), which was entirely devoted to matters pertaining to those aspects of language which seem to mould the...
Glimpse: Winter, 2002-2003
A brief look at things for people interested in general semantics. "Facts as we see them are little more than quick glimpses of a ceaseless transformation ..."--Wendell Johnson, People in Quandaries Find more at http://glimpse.blogspot.com...
Kenneth G. Johnson: 1922-2002
For more than 30 years, Kenneth Johnson taught students how to learn. His general semantics course at the University of Wisconsin-Milwaukee was one of the more popular and challenging classes in the Department of Journalism and Mass Communication....
Lobos. (Excerpt from 2 Kill or Not to Kill)
FRIDAY MORNING began routinely. Raven rose early, turned on the coffee maker and the classical music station, brought in his two newspapers from the top of his sloping driveway, scrambled two eggs, and sat down to read the papers over a leisurely...
Mediatribes-Making Sense of Popular Culture, the Mass Media, and Everyday Life in America
ONE ADVANTAGE of keeping journals is that you have a record of your ideas as they have evolved over the years. Recently I was looking through a journal written in 1980 and noticed plans I had made for teaching a course in popular culture. It was...
Not a Desktop, Not a Metaphor. (Metaphors in Action)
FOR YEARS we have heard of the "desktop metaphor." It is the basis for the graphical user interface, or gui, between computers and users. The desktop metaphor has a colorful history. It was invented at Xerox Parc, but the Xerox corporation never...
Reflections on Fanaticism
The distinguishing characteristic of the fanatic is his highly simplified and rigidly held view of social reality. He casts aside the complex and unintegrated beliefs about causality which others use to make rough sense out of their world, in favor...
Sapir-Whorf-Hypothesis Redux. (News & Notes)
News & Notes directs the reader's attention to the November 30, 2002, issue of the British Magazine New Scientist which features Alison Motlux's article "You Are What You Speak" (sic). Her report begins provocatively: Does the language...
The Electronic Imagination: Requiem for a Narrative
IN HIS 1985 BOOK, Amusing Ourselves to Death, Neil Postman analyzed the impact of television on modern life. The emergence of the new information technology in the intervening period has altered the landscape dramatically. Yet, apart from a short...
The Structural Differential Diagram: Part I. (General Semantics Basics)
INTRODUCTION Time-Binding In 1921, Alfred Korzybski, a Polish-American trained in mathematics and engineering, published Manhood of Humanity. In this book he held that humanity is a class of life distinctly different from animals because only...
Three Voices. (Refereed Paper)
The Mathsemantic Monitor * TO THE BEST of our knowledge, what follows constitutes the first time that an English professor and a mathematics professor, let alone a business consultant, have publicly pooled their talents in an effort to bridge...