Information Outlook

Official magazine of the Special Libraries Association. Includes articles on the administration, organization, and operation of special libraries and information centers; research reports in librarianship, documentation, education.

Articles from Vol. 7, No. 4, April

Branding: An Interview with a PR Pro
SLA's Brand WITH THE CONCEPT OF BRANDING BEING DISCUSSED IN SLA, THE PUBLIC Relations Committee thought it would be helpful to get the perceptions of Carole Goldstein, a senior information specialist at Ketchum New York, one of the top PR firms...
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Copyright Term Extension Upheld. (Copyright Corner)
On January 15, 2003, the U.S. Supreme Court ended speculation and debate about the constitutionality of the 1998 20-year expansion of the term of copyright to existing works. In Eldred v. Ashcroft, (1) the Court upheld congressional authority to determine...
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Dressing Up and Taking Our Show on the Road. (Information Trends)
I'd like to talk a little about branding and image issues in the context of technology, and the impact technology has had and will continue to have on our profession. There is a wise Asian saying, "One thing is said; a thousand are understood." What...
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Focus on Serials
Recent events have caused understandable anxiety regarding the reputations of serials vendors. From time to time when turmoil in our industry has caused concern, we have chosen to speak out to share our position and comment on the subscription agency...
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New York, New York! (Conference Countdown)
On a budget for the SLA Annual Conference? New York has the reputation of being an expensive city to visit, but there are many ways to experience New York without breaking the bank. Here are some low-cost and no-cost activities that are rich in experience...
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Reach Your Audience with a Precise Message. (Communications Outlook)
Information comes at us from all directions. Every time you turn around, you are bombarded with some form of information trying to get your attention. As an information professional, you are trained to chop, hack, and navigate your way through the...
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The Branding Process. (Executive Outlook)
The focus of this month's Information Outlook is branding. The contributors to this issue have done an excellent job of describing the branding process and outlining several best practices. Branding is a very complicated process; too often, the concept...
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The Branding Task Force Report. (Branding Our Association)
Every brand has at its core a substance that gives it strength. You have to understand it before you can grow it. --Scott Bedbury, A New Brand World (1) THE SPECIAL LIBRARIES ASSOCIATION IS IN THE MIDST OF REEXAMINING the who, what, and how of...
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The Storyteller: An Interview with David McCullough
A Painter of Words About the Past. IN TALKING ABOUT DAVID MCCULLOUGH'S WORK, IT'S HARD TO KNOW WHERE to begin. There are the two Pulitzers (for works about Harry Truman and John Adams), two National Book Awards (for books about the Panama Canal...
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The Why? Behind Web Research Portals
An All-Purpose Web Research Portal LIBRARIES, AS WELL AS COMPANIES, CREATE TOOLS THAT PROVIDE INFORMATION access with extraordinary capabilities, but too often they neglect to ask the essential question why? Had this question been asked more often,...
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Understand Your Brand Values-But Trust the Professionals, Too
Take the Tie to Get It Right! TIM OWEN EXPLAINS THE BACKGROUND OF THE CREATION OF A NEW CORPORATE identity for the Chartered Institute of Library and Information Professionals (CILIP), which was formed when the UK Library Association and Institute...
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