The Journalism Educator

Focuses on learning and teaching, curriculum, educational leadership, and related exploration of higher education in relation to journalism. Articles draw from theoretical approaches and methodological perspectives and provides new questions, evidence and educational practices.

Articles from Vol. 49, No. 4, Winter

A Comparison of Issues Manager and PR Educator Worldviews
Traditionally, public relations educators have taught basic writing and editing skills to future practitioners. Recently, other skill areas have been added to the traditional mix, including research methods and issues management (Turk & Russell,...
An Instrument to Aid in Assessing Editorials
Assessing editorials has posed a problem for many journalism teachers, who can't always say explicitly how or why the changes they suggest will improve a student's story. This can leave students frustrated.This paper presents a primary-trait scoring...
Graduate Study in Advertising and the Core Curriculum
Advertising education has been discussed for some time by numerous scholars and practitioners. Most have examined advertising education at the undergraduate level. In 1963, however, in a speech to members of the American Academy of Advertising, Vernon...
Reviews -- 20th Century American Newspapers: In Content and Production by William Lindley
Lindley, William (1993). 20th Century American Newspapers: In Content and Production. Manhattan, Kan.: Sunflower University Press. 116 pp. Paperback, $14.95.Of all the approaches to teaching the history of communications, probably the most neglected...
Reviews -- an American Imperative: Higher Expectations for Higher Education from the Wingspread Group on Higher Education
Wingspread Group on Higher Education (1993). An American Imperative: Higher Expectations for Higher Education. Racine, Wis.: The Johnson Foundation, Inc. 167 pp. Paperback, $14.95.At the risk of sounding alarmist, the Wingspread Group reports that the...
Reviews -- Assessing What Professors Do: An Introduction to Academic Performance Appraisal in Higher Education by David A. Dilts
Dilts, David A.; Haber, Lawrence J.; and Bialik, Donna (1994). Assessing What Professors Do: An Introduction to Academic Performance Appraisal in Higher Education. Westport, Conn.: Greenwood Press, 187 pp. Hardback. $49.95.Offering a pragmatic guide...
Reviews -- Culture and the Ad: Exploring Otherness in the World of Advertising by William M. O'Barr
O'Barr, William M. (1994). Culture and the Ad: Exploring Otherness in the World of Advertising. Boulder: Westview Press. 212 pp. Paperback, $17.95. Hardback, $59.This book makes the point early that foreigners' portrayal in advertising has received little...
Reviews -- Getting the Story: An Advanced Reporting Guide to Beats, Records and Sources by Henry H. Schulte and Marcel P. Dufresne
Schulte, Henry H., and Marcel P. Dufresne (19941. Getting the Story: An Advanced Reporting Guide to Beats, Records and Sources. New York: Macmillan College Publishing Company, 459 pp. Paperback, $37.Getting the Story may become the most useful book on...
Reviews -- Higher Education Cannot Escape History: Issues for the Twenty-First Century by Clark Kerr
Kerr, Clark (1994). Higher Education Cannot Escape History: Issues for the Twenty-First Century, Albany: State University of New York Press. 248 pp. Paperback, $19.95.This review is written in the wake of reading Maurine Beasley's AEJMC presidential...
Reviews -- Media Effects: Advances in Theory and Research Edited by Jennings Bryant and Dolf Zillman
Bryant, Jennings, and Dolf Zillman, eds. (1994). Media Effects: Advances in Theory and Research. Hillsdale, N.J.: Lawrence Erlbaum Associates. 505 pp. Paperback, $29.95. Hardback, $89.95.Editors Jennings Bryant and Dolf Zillman offer an impressive expansion...
Reviews -- Newspaper Advertising Sales by Harry Chin
Chin, Harry (1994) Newspaper Advertising Sales Redmond, Wash.: Newspaper Research Press, Publishers. 239 pp. Paperback, $18.95Newspaper Advertising Sales aims its appeal at educators, mass communication majors, newspaper employees, and advertising managers...
Reviews -- Shooters: TV News Photographers and Their Work by D. M. Lindekugel
Lindekugel, D.M. (1994). Shooters: TV News Photographers and their Work. Westport, Conn.: Praeger Publishers. 166 pp. Hardback, $49.95.From its title, D.M. Lindekugel's book seems a rather unlikely subject for a book-length treatment. A news photographer...
Reviews -- the Age of Multimedia and Turbonews by Jim Willis
Willis, Jim (1994) The Age Of Multimedia and Turbonews. Westport, Conn.: Praeger Publishers. 239 pp. Paperback, $18.95. Hardback, $59.95.Until recently, journalism programs struggling to put together a course about the new multimedia have had to rely...
Reviews -- the Unseen Power: Public Relations. A History by Scott M. Cutlip
Cutlip, Scott M. (1994). The Unseen Power: Public Relations. A History. Hillsdale: Lawrence Erlbaum Associates, Publishers. 807 pp. Paperback, $39.95. Hardback, $125.The history of public relations unfolds in this detailed examination of the industry's...
Reviews -- Truth Needs No Ally: Inside Photojournalism by Howard Chapnick
Chapnick, Howard (1994). Truth Needs No Ally: Inside Photojournalism. Columbia, Mo.: University of Missouri Press. 369 pp. Hardback. $49.95.Fifty years at Black Star Picture Agency in New York City has given the author a true insider's look at the photojournalism...
Reviews -- Visual "Literacy": Image, Mind, and Reality by Paul Messaris
Messaris, Paul (1994). Visual "Literacy": Image, Mind, and Reality. Boulder, Colo.: Westview Press, Inc., Publishers. 193 pp. Paperback, $17.95. Hardback, $59.Visual "Literacy" is a thorough treatise on the topic, and the author should be applauded for...
Teaching Publication Design with Desktop Publishing
In the fall of 1993, a talk with Mario Garcia, faculty associate at the Poynter Institute, about newspaper design and how to teach it turned to computers: Should a class in newspaper design include computer instruction, and how much?Garcia related that...
The Copyright Implications of Using Video in the Classroom
Professor K is at home one evening when a cable TV channel airs a documentary on media coverage of overseas famine. He puts a blank tape in his VCR and makes a copy. Professor K is impressed with the documentary and decides to show it in his Mass Communication...
The Essential Contributions of Mass Communication Programs
The future of mass communication programs should depend on the educational contributions they make. But other circumstances arise, such as budget worries. When the axe recently fell on several programs, the AEJMC president asked: "Are journalism/mass...
The Public Relations Curriculum and the Academic Minor
The field of public relations has grown tremendously in the last several decades and many experts predict the largest growth spurt is yet to come. This continuous growth of the public relations field has brought challenges. One area constantly challenged...
The Use of a Writing Model for Print or On-Line News
Teaching students to discipline their writing so that it conforms to a fairly narrow set of criteria for good news writing is most difficult. Students accustomed to the "anything goes" method employed by many English teachers are overwhelmed when they...
Two Schools on Quoting Confuse the Reader
What is a quote? No one can say with any authority. Some people sincerely believe that a direct quotation is what the Associated Press Stylebook says it is, "the exact words of a speaker. " AP takes the stand that quoting is a matter of factuality: Either...
Views on Advertising Curricula from Experienced 'Creatives'
The creative function is typically the most visible--and often regarded as the most important--aspect of the advertising profession. However, the lack of research exploring issues pertaining to advertising creativity does not reflect its "real-world"...