The Journal of Consumer Affairs

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

Articles from Vol. 42, No. 3, Fall

An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy
Two opposing viewpoints exist in the literature; some suggest consumers are unconcerned and do not desire any genetically modified labeling, while others indicate the opposite. The mixed results may be because consumers make finer distinctions than...
Can You Really Say That?
At a marketing and public policy conference some years back, the researchers' review of gun advertising concluded that women were "disproportionately" and "unfairly" targeted by these messages. The former term would probably be acceptable if taken...
Cautions and Concerns in Experimental Research on the Consumer Interest
Most published consumer research presents data from surveys or other data analyses that, at best, report that certain things tend to happen at the same time. However, correlation does not mean causation; cause and effect relationships can only be concluded...
Consumers' Understanding of Privacy Rules in the Marketplace
Studies suggest the general structure of Web sites leads consumers away from demanding that online merchants take certain approaches to privacy as a condition for dealing with them. This article presents findings from a nationally representative survey...
Consumer Vulnerability and Credit Card Knowledge among Developmentally Disabled Citizens
This study represents an exploratory investigation of credit card knowledge among one vulnerable consumer segment--the developmentally disabled. The results suggest that many of the individuals did not understand the complexity of credit card products...
Disentangling the Differences between Abusive and Predatory Lending: Professionals' Perspectives
This study describes how mortgage professionals differentiate abusive from predatory lending. Data were analyzed qualitatively. The results indicate that some users of this term do not always adhere to a strict definition of predatory lending but rather...
Neuromarketing and Consumer Free Will
This article examines the impact of discoveries and methods of neuroscience on marketing practices as they relate to the exercise of individual free will. Thus, our focus centers on ethical questions involving consumers' awareness, consent, and understanding...
Parental Influence and Teens' Attitude toward Online Privacy Protection
This study examines the impact of parental influence on teens' attitude toward privacy protection. Survey data show that teens high in concept-oriented family communication tend to engage in discussion mediation, which, in turn, affects their level...
Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies
Consumers appear to appreciate trademark parodies, particularly those that are related to pets. In contrast, some trademark owners object to such parodies. However, as this article demonstrates, trademark law generally allows the sale of parody products...
Picture-Text Incongruency in Print Advertisements among Low- and High-Literacy Consumers
While low-literacy consumers rely heavily on pictorial information when making market-based decisions, they also do attempt to read relevant information. When the advertisement picture and text are aligned, so too should be the conclusions low-literacy...
Product Safety Regulation as a Model for Financial Services Regulation
Because of product safety regulations, exploding toasters and other dangerous products are rare in the American marketplace. Despite the fact that financial products can also be dangerous, with terms as incomprehensible as an electrical wiring diagram,...
The Often-Forgotten Nonfuneral Consumer Grief for the Grieving
Consumer protection advocates and resulting government regulation of the death care industry tend to focus on the most obvious problems, those caused by deceptive sales practices of funeral service providers. However, a spotlight on the funeral's large...