The Journal of Consumer Affairs

This investigation examines how consumers perceive and experience predatory lenders. Findings reveal that industry practices are carried out to the detriment of persons typically defined as "vulnerable," such as elderly, impoverished, and African American...

Noting that dozens of organizations conducted numerous opinion surveys prior to the elections last November, The Wall Street Journal's November 21 online edition posted tabulations and graphs comparing the past two months of polls and outcomes in various...

Although virtually every person in the United States will purchase or consume a funeral-related product or service, relatively little is understood about the processes a consumer undertakes in making these expensive decisions in stressful circumstances....

Two experiments explored the impact of disclosures (warning and disclaimer) and product experience (heavy, light, and nonusers) on consumers' perceptions of dietary supplements. In general, the government-mandated disclaimer did not impact consumers'...

Substantial concern about the wide variety of carbohydrate-related claims appearing on consumer packaged food products have been expressed by members of both the marketing and public policy communities. As a result, a number of petitions requesting...