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Business Perspectives
Quarterly magazine provides new and analysis of global, national and regional economies. It also covers topics of interest to business, education and government communities.
Articles from Vol. 8, No. 2, Spring
A Retail Revolution on the River
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Over the past 50 years, the retail landscape in Memphis has changed radically. One of the Mid-South's top marketing professionals takes a shopping trip through time. Fifty years only sounds like a long time if you're under 50. And only 50 years ago,...
Capitol Consumers
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A class of MBA students at The University of Memphis is using modern marketing research tools to learn about a unique target group - the U.S. Congress. Marketing, by its simplest definition, involves creating exchanges. One party has something to offer;...
FedEx Takes off into Electronic Research
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Federal Express Corporation (FedEx), a pacesetter among national companies in marketing as well as other areas, is already using electronic channels to provide services to its customers and, in turn, to learn what its customers think of those services...
Managing by the Map
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Increasingly-sophisticated GIS software is enabling businesses, government, and other agencies to interpret data in promising new ways. Attend a seminar or read an article on modern marketing research, and one invariably encounters the term "GIS." ...
Up Close and Personal
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Modern marketing research is employing Information Age tools to learn about individual customers Scenario One: Marketing Research Yesterday You are wandering the aisles of Bright Lights Casino in search of a lucky blackjack table when a smiling woman...
