A question-and-answer approach can help students determine how to write about and illustrate objects, processes, theories, or concepts. In a course that teaches students how to compose popular articles about technical information, I ask students to apply...
The next time the moon is full, go outside and take a look. What do you see? If you are like most people in North America, the dark spots on the moon combine to form the image of a man - the Man in the Moon. But people from some cultures see very different...
Developing a pedagogical focus for a Masters of Business Administration (MBA) course in management communication is clearly a difficult task. Some of us rely on traditional undergraduate texts and courses for direction, raising requirements and adjusting...
In the traditional classroom, communication between the instructor and students occurs mainly in the class period, with little direct opportunity for interaction outside of class. Since much of the learning activity occurs outside the classroom, this...
Like many others, our university has internationalized its business curriculum while simultaneously stressing the development of better communication skills in business students. When we first began our project of developing writing assignments for a...
Writing effective letters has long been emphasized in the education of business students, especially since communication outside an organization is largely in the form of letters. Executives, managers, and supervisors, as well as regular employees, are...
To succeed in the university and the work world, undergraduate management students need to learn both analytic and communication skills. These skills include analyzing a body of information, separating opinion from fact, reaching conclusions about the...
When I was teaching management communication for MBAs and consulting at the same time, I quickly learned that the students and I had different interpretations of consulting. For students, becoming a consultant meant getting a prized position with a prestigious...
My purpose today is to persuade you to become more involved in the Association for Business Communication. I ask you to give more to ABC in part because the organization needs you. But I ask in good conscience because I sincerely believe that the more...
Nurse managers are an important group of professionals, directly affecting health care and numbering approximately 297,300 in the United States, according to a 1994 survey (Harvey Research Organization, Inc.). Writing is a crucial career activity for...
Frequently, when I eat breakfast, my morning paper hasn't yet arrived. (After all, I arise at 4 am-thanks in large measure to a two-year old son who seemingly needs only a few hours of sleep during any 24-hour period.) On these "slow-news" days, I tend...
Widespread use of color monitors, increasing use of color projection equipment, and growing use of color printers are making color an important aspect to consider in creating presentations. Using color effectively can significantly improve both the interest...
As Edward Tufte notes in Envisioning Information (1990), the visual task of an information display is often comparison and contrast; that is, viewers derive information from a chart by comparing and contrasting the slope of two lines or the height of...
Research in composition unequivocally teaches that students learn to write from the feedback they receive during the writing process (Mulcahy, 1993). However, content courses in business often find it difficult to make the time for second drafts of cases...
This lesson demonstrates how visuals can distort information and emphasizes the ethical responsibility to present visuals accurately. Two bar charts of the same information are used, each with a different scaling. A combination of full class discussion...