International Trade Forum

Magazine available in three languages focuses on trade development for developing and transition economics. It analyzes trends, opportunities, provides views from trade development experts and reports on International Trade Forum events and services.

Articles from No. 3, July-September

Evaluating Trade Promotions
As budgets tighten and costs continue to mount, trade promotion organizations and enterprises will be under increasing pressure to justify their expenditures. And good managers will be looking harder at the question of how to spend their resources most...
Silk Goods: Selling to the Japanese Market
Japan is the world's largest consumer of silk and silk products, although its overall demand for these goods has shown a downward trend during the last several decades. In 1991 its total purchases of silk and silk products came to an estimated 18,000...
The Basic Functions of National Trade Promotion Organizations
The range of activities that a national trade promotion organization (TPO) can implement is quite broad and diverse. A selection must therefore be made to ensure that those most important for the export community are among the TPO's priority functions....
The International Coffee Trade: Developing an Export Strategy
Successful international marketing of coffee requires careful planning based on the strategic objectives set by a country or organization. If these objectives are not well defined, marketing decisions risk becoming haphazard and may at times run counter...
The International Coffee Trade: Developing an Export Strategy
Successful international marketing of coffee requires careful planning based on the strategic objectives set by a country or organization. If these objectives are not well defined, marketing decisions risk becoming haphazard and may at times run counter...