International Trade Forum

Magazine available in three languages focuses on trade development for developing and transition economics. It analyzes trends, opportunities, provides views from trade development experts and reports on International Trade Forum events and services.

Articles from No. 2, 1993

Analyzing Export Training Needs for Company Staff
Staff working in export companies sometimes require individualized training to accomplish their duties more effectively. The form and content of any tailormade training for them will depend on their special training needs. To determine those needs, an...
Preparing for Export Marketing
When a company decides that it is ready to export, it must formulate an export strategy. Strategy formulation is the core of any business activity. It tells the firm where it is going and how it should get there. Marketing strategy is often defined as...
Quality Management Systems: Guidelines for Export Companies
To compete on international markets companies in developing countries need a sound quality management system. The International Organization for Standardization (ISO) recently developed a series of standards providing guidelines for such systems, referred...
Rubberwood: An Export That Conserves the Environment
New export opportunities may exist for developing countries that grow rubber trees. In addition to the latex gathered from these trees, which until recently was the only part of the plant considered to be of commercial value, the wood itself can be used...