International Trade Forum

Magazine available in three languages focuses on trade development for developing and transition economics. It analyzes trends, opportunities, provides views from trade development experts and reports on International Trade Forum events and services.

Articles from No. 4, October

Advocacy for Trade
From policy to practice, and a dash of lateral thinking, we follow up our recent magazine issue, Why Services Matter. Developing countries that embrace service industries are in the forefront of the battle against poverty, WTO's Pascal Lamy told...
Branding Korea: A Long-Term Export Policy of the Republic of Korea Combines National and Corporate Branding
In 2000, the Korean Ministry of Commerce, Industry and Energy announced that to be globally competitive and boost exports, Koreans needed to shift from supplying generic products to developing their own brands. The Ministry's strategic policy was to...
Building a Global Image
Q How long does it take to build a global brand image? A If you're talking about branding a product and the product is good, if you have the distribution and marketing, if you have the money--and it does cost money--then you can start building a...
Choosing the Right Partner: What Makes a Good Service Partner? Trust and Experience, Says This Major Dubai Developer
The Abbasi Group has interests in several areas, including textile trading, real-estate development and hospitality. Its Bonyan Emirates Properties is a Dubai-based property developer, supervising the development of projects for commercial and residential...
Cleaning Up: Environmental Services in Botswana: How Can a Developing Country Firm Compete in This Capital-Intensive, Highly Specialized Business Where the Company May Need to Educate the Client about the Issues before Making the Sale, Where Procurement Rules May Be Hard to Fathom and Competition from Big Firms Is Fierce?
Wave Sanitation Services was founded in 2000, offering waste-water treatment, a toilet rental service and solid waste management. We at Wave understand that in a cleaner environment, all industrial sectors can perform efficiently and generate sustained...
Enters the Classroom: Peru's Young Business Hopefuls Are Getting a Taste of the International Market While Still at University through the Case Studies and Ideas in ITC's Magazine
I have been teaching a course in international trade since 2000 at the Catholic Pontifical University of Peru. In March 20001 discovered the magazine. International Trade Forum in a library in Lima. When I read it for the first time, I was impressed...
Executive Forum Lessons
Q What are the lessons you brought away from the Executive Forum ? A At the Executive Forum I was surprised to hear so many countries debating their chances of becoming a back office for companies in rich countries. I would rather see outsourcing...
Exporting by Design in Malaysia: The Malaysian Design Firm Veritas Went into Business with an International Outlook. in This Challenging Service Sector, It Learned How to Ride out the Storms as Well as Take Advantage of International Opportunities
Located in Kuala Lumpur, Malaysia, Veritas is an award-winning design firm backed by a team that includes more than 40 qualified professionals and over 60 support staff. Although it began as an architectural practice, Veritas now offers a full range...
From Canada to Uganda Business Process Outsourcing: Business Process Outsourcing Can Be a Win-Win Deal, Even for Small Firms in Developing Countries
Business processes that historically were kept inside the firm, such as accounting and similar paperwork, are increasingly being outsourced to places where costs are cheaper and back-office operations can be provided all day, every day, to keep up...
Making Sense of Trade Treaties: As World Trade Grows More Complex, the Rules for International Business Are Also Growing in Number and Intricacy. How Can Countries with Limited Resources Spot and Adopt the Major Trade Treaties? and How Can They Participate in Drafting New Trade Rules?
There are more than 50,000 international treaties, 600 of which cover multilateral trade issues. Why should developing countries, with many demands on the public purse, pay attention to ratifying and implementing trade treaties? It's because some treaties...
Marketing Services: How TPOs Can Help: Service Exporters Face Many Obstacles. Austrade Is Finding Ways to Help Businesses Overcome Them
Our experience is that it is not easy to export business and professional services. This doesn't mean that it can't be done. In fact, Australia has some 4,0 times more firms exporting business and professional services than it did 30 years ago. In...
Meeting Small Firms' Trade Finance Needs: Lending Institutions in Asia and the Pacific Are Exploring How to Meet Small Exporters' Financing Needs in a New Initiative Spanning 27 Countries
Small businesses are the backbone for sustainable growth and jobs in developing countries. Access to credit for business start-up and development, however, remains difficult for most. Banks and other financial service providers, used to dealing with...
Put Your Stamp on Trade
We discovered, almost by accident last year, how countries are "putting their stamp" on trade. Research on stamps came up as part of the creative design process in profiling case studies on successful trade development projects. While we did not include...
Reaching out with the Web: Simply Building a Web Site Won't Bring Visitors. It Takes Careful Strategy and Targeted Marketing to Lure Visitors to the Site Once, and Even More Work to Bring Them Back
The Internet has become one of the most powerful tools in communications. More and more people are getting access to the Internet. However, we are also living in a very competitive world of information providers. Almost all organizations, companies,...
RSS: A New Way to Keep in Touch
Most major e-publishers now provide RSS (real simple syndication) feeds --essentially automatic summary updates of topics that you choose--in addition to the e-mail alerts they send out on the subjects that they want you to receive. RSS has become...
Services Are Essential to the Doha Agenda: WTO Head Pascal Lamy Urges Developing Countries to Invest in Service Talks
If the Doha Development Agenda is to be completed in December 2006, there will need to be basic movement on several issues to match the ambitions expressed in the title and goals adopted for the round in 2001. Among these issues are services. Services...
Think Strategically about Communications: Communications Plays a Key Role in Every Organization That Wants Results. A Strategic Approach Can Help Them Use Resources Effectively to Achieve Their Goals
When officials at the Caribbean Community (CARICOM) wanted to increase public awareness about CARICOM's single market and economy, they recognized that communicating clearly and openly about their motivations, effects and aspirations was essential...
Trade Development: What Do You Communicate? If You Promote the Potential of Trade for Development, Look Twice at the Power of Strategic Communications
Opinion polls and street demonstrations are clear: globalization destabilizes people. As I write, helicopters whirr and sirens wail as demonstrators clash with police outside the venue of the WTO Ministerial Conference. Yet developing countries are...
Trade Treaties: Where Does Your Country Stand?
This table shows the state of ratification by UN member countries, as of 1 January 2005, of 205 major multilateral trade treaties covering contracts, customs, dispute resolution, environment and products, finance, illicit trade, intellectual property,...
What Countries Can Do Now
Q Is there anything they can do now? A We all know that the products which succeed aren't always the best products. They are the products that people believe in: in other words, the best brands. The product has to be good, but that's not enough...