International Trade Forum

Magazine available in three languages focuses on trade development for developing and transition economics. It analyzes trends, opportunities, provides views from trade development experts and reports on International Trade Forum events and services.

Articles from No. 4, October-December

Cost Management: Key to Competing in Foreign Markets
To succeed in foreign markets, exporters must price their products competitively. Often they cannot do this as their costs are too high. Or they may unknowingly underestimate their costs and quote a price that is too low, resulting in losses. For these...
Managing Training Evaluation in Trade Promotion
Evaluation is too often looked upon as a marginal activity to be carried out at the end of an executive training programme. Instead it should be viewed as a core training function. For evaluation to be an effective instrument of benefit to the participants...