Journal of Broadcasting & Electronic Media

A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.

Articles from Vol. 43, No. 4, Fall

Cable Advertising and the Future of Basic Cable Networking
As the highly touted "high culture" cable network, CBS Cable, prepared to launch in 1981, it offered 30-second advertising spots for $6000 each. Even given a projected audience rating of 2.5 - comparable to PBS ratings at the time for similar programming...
Community Television and the Vision of Media Literacy, Social Action, and Empowerment
Contemporary discussions of the liberating and democratizing potential of information technologies follow a tradition of utopian vision in the introduction of technologies. Barnouw traces this trend in the history of electronic media: It should...
FCC Enforcement Difficulties with Unlicensed Micro Radio
The 1996 Telecommunications Bill has far-reaching implications for media consumers, producers and regulators. While the majority of discussion and debate has centered on the ramifications for consumers and producers, little attention has been devoted...
Home E-Mail: Relational Maintenance and Gratification Opportunities
The diffusion of the personal computer has given rise to a variety of communication services available for use within the American home. One of these new services is electronic mail (e-mail). Katz and Aspden (1997) found in a nationwide survey that...
Live News Reporting: Professional Judgment or Technological Pressure? A National Survey of Television News Directors and Senior Reporters
Reporting live from the scene of a story is an increasingly dominant value in television news operations today. The proliferation of microwave and satellite trucks makes it possible for even small market news operations to go "live from the scene."...
Making Public Access Television: Community Participation, Media Literacy and the Public Sphere
Rather than languishing on the couch, passively accepting our daily dose of the tube, we can talk back to it. We can learn how television is constructed and packaged. We can look behind the curtain and take note of that man who is fiddling...
Preaching to the Choir: Profiling TV Advisory Ratings Users
This investigation examines parents' use of the MPAA television advisory ratings in their decision-making and the manner by which ratings information is incorporated into rules and regulations about television in the home. The parents most likely to...
Sex-Role Stereotyping in FCC-Mandated Children's Educational Television
Traditionally, the socialization of our children has been performed by societal institutions including educational, religious, family, and peer groups. In the past several decades, however, a new socializing agent has joined (and perhaps surpassed)...
The Effects of Audience Reaction Shots on Attitudes towards Controversial Issues
Producers and directors continuously make editing decisions which affect not only the aesthetics of a television or film production, but also how audiences interpret the events depicted. The various editing devices used in the production process help...
The Effects of Production Pacing and Arousing Content on the Information Processing of Television Messages
Recent research on how television viewers process television messages has used the limited capacity model of television viewing to investigate the effects of emotion (Lang, Dhillon, & Dong, 1995), narrative structure (Lang, Sias, Chantrell, &...
The Unique Nature of Communications Regulation: Evidence and Implications for Communications Policy Analysis
The first section of this article outlines these fundamental differences, through an examination of policy decisions and institutional analyses of the Federal Communications Commission. This section also illustrates how these points of distinction...
Unsolicited Commercial E-Mail, the Internet and the First Amendment: Another Free Speech Showdown in Cyberspace?
Late in 1997, the on-line industry stepped up its efforts to fight the growing problem of unsolicited commercial e-mail (UCE). UCE, also known as junk e-mail, or "spam,"(1) had become so pervasive and the methods used by bulk e-mailers or "spammers"...
Viewing the Viewers: Ten Video Cases of Children's Television Viewing Behaviors
Besides articles and reports for the lay public, thousands of research studies describe how television generates mostly negative, but also some positive influences on youth.(1) Some link the recent surge in violence on our streets to watching televised...