Journal of Broadcasting & Electronic Media

A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.

Articles from Vol. 46, No. 2, June

Appropriate for All Viewing Audiences? an Examination of Violent and Sexual Portrayals in Movie Previews Featured on Video Rentals
The rapidly changing media landscape has contributed to the omnipresent nature of movies (Litman & Kohl, 1989). Consumers are now able to view motion pictures in a variety of venues, including in the theatre and on network television, videocassette,...
Audience Valuation and Minority Media: An Analysis of the Determinants of the Value of Radio Audiences
All advertiser-supported media Organizations operate in what is best described as a dual product marketplace (see Napoli, 2001b; Owen & Wildman, 1992; Shaver, 1995). That is, media organizations produce one product--media content--that is either...
Online Action in Campaign 2000: An Exploratory Analysis of the U.S. Political Web Sphere
The current trend in both popular and scholarly discourse is to downplay, if not reject outright, the revolutionary impact of the Internet on democracy. This argument suggests that politics on the Internet resembles closely politics offline--and...
Television Viewing and Perceptions about Race Differences in Socioeconomic Success
Since early in the study of mass communication, social scientists have been aware that news reports and fictional stories do not necessarily reflect objective or statistical realities. As Lippman (1922) pointed out, media images construct pseudo...
Television Viewing and Perceptions of Traditional Chinese Values among Chinese College Students
Television is not simply an entertainment medium; it has the ability to communicate the norms, rules, and values of a society. Gerbner, Gross, Morgan, and Signorielli (1986) state that the major social function of television lies in the continual...
Television Viewing Preferences: Programs, Schedules, and the Structure of Viewing Choices Made by Israeli Adults
Which viewers watch which television programs? This question is central to the study of television for both practical and theoretical reasons (Rao, 1975; Webster & Washklag, 1983). Broadcasters selling audience segments to advertisers need to...
The Influence of Organizational Structure on Radio Programming: The Case of Classical Music Radio
During the 1980s, policy makers began questioning the logic of offering public subsidies to nonprofit broadcasters in the United States. This policy shift represented a small part of a larger movement toward a reliance on markets to improve economic...
The PBS Brand versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment
With the increase in cable television penetration and ratings success, cable has developed into more than just a means of delivering over-the-air broadcast signals to subscribers. Cable television has become a collection of channels delivering a...