Journalism & Mass Communication Educator

Focuses on learning and teaching, curriculum, educational leadership, and related exploration of higher education in relation to journalism. Articles draw from theoretical approaches and methodological perspectives and provides new questions, evidence and educational practices.

Articles from Vol. 53, No. 3, Autumn

A Computer-Based Graphics Course and Students' Cognitive Skills
This article began as I struggled with a phenomenon I could not understand, a delightful educational outcome that caught me unprepared. In the spring of 1993, after two and a half years of teaching visual communications and graphic design with old fashioned...
A Correction and Apology
Books A Correction and Apology A review published in the summer edition contained several errors for which we apologize: Author Kathleen Wickham was mistakenly identified as Katherine Wickman. Her book's publication date is 1998, not 1997. Her book's...
A Media Buying Simulation Game Using the Internet
Successful team work and group decision making resulted from an experiment between two universities to introduce a media buying simulation game into our media planning courses. The simulation was designed to: (a) integrate a buying component into the...
Annual Survey of Enrollment and Degrees Awarded
Undergraduate enrollments in journalism and mass communication programs in the autumn of 1997 increased 2.3 percent compared with a year earlier, representing the fourth year of growth in undergraduate journalism enrollments, signaling a period of continued...
Assessing Faculty Attitudes toward the Teaching of Writing
Journalism educators have long agreed on the problem: poor language and writing skills of students. Complaints have targeted the decline in students' critical thinking, their weak news judgment and story structure, their lack of clarity and conciseness,...
Contemporary Media Issues
* Sloan, William David, and Emily Erickson Hoff, eds. (1998). Contemporary Media Issues. Northport, Al.: Vision Press. 514 pp. Paperback $29.95. A discussion among colleagues about the power of the media in the daily lives of Americans was the impetus...
Content and Strategy in the Entry-Level Advertising Portfolio
There is no question that general advertising education has for some time been a topic of discussion by both industryl and academe.2 Recently, however, attention has been directed increasingly to creative programs at universities and their relevance...
Copy Editors' Handbook for Newspapers
* Fellow, Anthony R., and Clanin, Thomas N. (1998). Copy Editors' Handbook for Newspapers. Englewood, CO.: Morton Publishing Co., 264 pp. $29.95. Instructors who plan to teach both copy editing and newspaper design in a news-editing course face the dilemma...
Good News, Bad News: Journalism Ethics and the Public Interest
* Iggers, Jeremy (1998). Good News, Bad News: Journalism Ethics and the Public Interest. Boulder, Colo.: Westview Press. 179 pp. Hardback, $24. The old diatribe against journalism - "They're just trying to sell newspapers" - is resurrected in Jeremy...
Hey Whipple Squeeze This: A Guide to Creating Great Ads
* Sullivan, Luke. (1998). Hey Whipple Squeeze This: A Guide to Creating Great Ads. New York: John Wiley & Sons. 256 pp. Paperback $16.95. Some advertising educators shy away from "how-to" guide books written by practitioners because they believe...
Journalism 2001
Harper, Christopher, and The Indiana Group (1998). Journalism 2001. Boulder, CO.: CourseWise Publishing, Inc. 250 pp. Paperback, $26.99 The 15 members of the Class of 1996 at Indiana University's Freedom Forum Teaching Program didn't just sit around...
Journalism Student Performance on Advanced Placement Exams
In the wake of various state and federal educational reform movements, the role journalism plays in schools continues to be questioned. But the reforms of the past 15 years have also stimulated programs- and accompanying tests that measure the worth...
Making the News: A Guide for Nonprofits and Activists
* Salzman, Jason (1998). Making the News: A Guide for Nonprofits and Activists. Boulder, Colorado: Westview Press. 289 pp. Paperback, $19.95. Hardback, $24. Jason Salzman is a critic of the news media. He sees too much emphasis on violence and mayhem....
Media Law and Regulation in the European Union-National, Transnational and U.S. Perspectives
* Paraschos, Emmanual (1998) Media Law and Regulation in the European Union-National, Transnational and U.S. Perspectives. Ames: Iowa State University Press. 288 pp. Hardback, $44.95. This thoughtful, timely volume on media law and ethics in the 15 nations...
Media Literacy
* Potter, W. J. (1998). Media Literacy. Thousand Oaks, CA: Sage Publications, Inc. 406 pp. Paperback, $29.50. This book about what media literacy is and how it works, strives to make students both knowledgeable and skeptical media consumers. It is not...
Professor and Editor Trade Places to Avoid Burnout
More comfort than surprises in life on the other side To relieve stress and avoid burnout, the city editor of a small daily (circ. 22,500) and a journalism professor at the local university decided to trade places for a semester. The professor left the...
Pulitzer Prize Feature Stories
* Garlock, David, ed. (1998). Pulitzer Prize Feature Stories. Ames, Iowa: Iowa State University Press. 586 pp. Paperback, $29.95. A woman abandons her newborn son near a trash dumpster, an American League umpire worries about his two critically ill children,...
SCOOPED! Media Miss Real Stories on Crime While Chasing Sex, Sleaze, and Celebrities
* Krajicek, David J. (1998). SCOOPED! Media Miss Real Stories on Crime While Chasing Sex, Sleaze, and Celebrities. New York: Columbia University Press. 224 pp. Hardback, $24.95. In a style consistent with the theme of this book, I will make a confession:...
Teaching and Learning at a Distance: What It Takes to Effectively Design, Deliver, and Evaluate Programs. New Directions for Teaching and Learning, No. 71
* Cyrs, Thomas E., editor. (1997). Teaching and Learning at a Distance: What It Takes to Effectively Design, Deliver, and Evaluate Programs. New Directions for Teaching and Learning, No. 71. Robert J. Menges, Editor-in-Chief and Marilla D. Svinicki,...
Telling Stories/Taking Risks: Journalism Writing at the Century's Edge
* Klement, Alice M., and Carolyn B. Matalene (1998). Telling Stories/Taking Risks: Journalism Writing at the Century's Edge. Belmont, CA: Wadsworth. 320 pp. Paperback, $23.95 What can you do when your students complain that the inverted pyramid is boring...
The Cable and Satellite Television Industries
Parsons, Patrick and Robert Frieden, (1998). The Cable and Satellite Television Industries. Boston: Allyn and Bacon. 371 pp. Paperback, $24. Any author writing a book about telecommunications today is taking a risk. Because of technological developments...
The Craft of Clarity: A Journalistic Approach to Good Writing
Knight, Robert M. (1998). The Craft of Clarity: A Journalistic Approach to Good Writing. Ames: Iowa State University Press. 152 pp. Paperback, $19.95. Robert Knight's tight little paperback guide to moving from basic understanding of newswriting to...
The End of News
* Bird, Roger (1997). The End of News. Canada: Irwin Publishing. 155 pp. Paperback. $24.95 As the lines between news and entertainment continue to blur and as technological changes continue to impact our media systems, news as we have known it for 150...