Journalism & Mass Communication Educator

Focuses on learning and teaching, curriculum, educational leadership, and related exploration of higher education in relation to journalism. Articles draw from theoretical approaches and methodological perspectives and provides new questions, evidence and educational practices.

Articles from Vol. 50, No. 2, Summer

Books -- A History of Communication Study: A Biographical Approach by Everett M. Rogers
*Rogers, Everett M. (1994). A History of Communication Study: A Biographical Approach. New York: The Free Press. 576 pp.In this enlightening text, Everett Rogers traces communication study from the expansive scholarship of Darwin, Freud, and Marx, through...
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Books -- Assessing Communication Education: A Handbook for Media, Speech & Theatre Educators Edited by William G. Christ
*Christ, William G., ed. (1994). Assessing Communication Education: A Handbook for Media, Speech & Theatre Educators. Hillsdale, N.T.: Lawrence Erlbaum Associates. 403 pp. Paperback.In this age of accountability and accreditation in journalism and...
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Books -- Communication Research Measures: A Sourcebook Edited by Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher
*Rubin, Rebecca, B.; Philip Palmgreen; and Howard E. Sypher, eds. (1994). Communication Research Measures: A Sourcebook. New York: The Guilford Press. 400 pp. Hardback, $35.For graduate students and faculty interested in survey research and scale development,...
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Books -- Creating Tomorrow's Mass Media by Harry Marsh
*Marsh, Harry (1995). Creating Tomorrow's Mass Media. Fort Worth: Harcourt Brace Co. 181 pp. Paperback, $12.50.Why is scholar Harry Marsh like popular novelist Steven King? Because he can terrify you.Marsh is a Kansas State University professor with...
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Books -- Defining Media Studies: Reflections on the Future of the Field Edited by Mark Levy and Michael Gurevitch
Levy, Mark and Michael Gurevitch, eds (1994). Defining Media Studies: Reflections on the Future of the Field. New York: Oxford University Press. 446 pp. Paperback, $19.95. Hardback, $45.In the preface to this collection of 48 articles from the summer...
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Books -- Magazine Feature Writing by Rick Wilber
*Wilber, Rick (1995). Magazine Feature Writing. New York: St. Martin's Press. 418 pp. Paperback, $33.25.Magazine Feature Writing is a book for which the phrase "solid and dependable" comes to mind. That may sound like faint praise, but it shouldn't be...
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Books -- Market-Driven Journalism-Let the Citizen Beware? by J. H. McManus
*McManus, J.H. (1994). Market-driven journalism--Let the citizen beware? Thousand Oaks, Calif.: Sage Publications, Inc. 243 pp. Paperback, $19. Hardback, $40.Market-Driven Journalism could change the way you view television news. The book will be of...
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Books -- Measuring Psychological Responses to Media Edited by Annie Lang
*Lang, Annie (ed.) 1994. Measuring Psychological Responses to Media. Hillsdale, N.J.: Lawrence Erlbaum Associates. 244 pp. Hardback, $49.95.What happens inside the brain as people process information? How to find out is the object of this book. It might...
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Books -- Newswriting in Transition by Ray Laakaniemi
*Laakaniemi, Ray (1995). Newswriting in Transition. Chicago: Nelson-Hall Publishers. 428 pp. Paperback, $24.95.Newswriting in Transition is different from most newswriting textbooks because students are first taught to think through why they are writing...
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Books -- Public Relations Ethics by Philip Seib and Kathy Fitzpatrick
*Seib, Philip and Kathy Fitzpatrick (1995). Public Relations Ethics. Fort Worth: Harcourt Brace & Co. 175 pp. Paperback $15,75.The slim new book Public Relations Ethics by Philip Seib and Kathy Fitzpatrick has 175 pages and weighs just seven ounces....
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Books -- Surveying Public Opinion by Sondra Miller Rubenstein
*Rubenstein, Sondra Miller (1994). Surveying Public Opinion. Belmont, Calif.: Wadsworth Publishing Co. 425 pp. Paperback.In the last decade, the use of public opinion surveys has increased dramatically in American newspapers. Surveys themselves often...
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Dimensions of Career Burnout among Educators
In a 1982 survey of the professoriate, Fedler and Counts found little evidence of career burnout in the mass communication educators they surveyed. The study conceptualized burnout as "workers becoming bored or discontented with jobs they have held for...
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English Composition Courses as Preparation for News Writing
Writing courses, typically labeled freshman or English composition, are among the general education requirements at virtually all colleges and universities in the United States. In addition, journalism departments and schools require specialized writing...
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Interactive Technology and Inter-University Team Teaching
Losing inhibitions in distance educationDuring the Fall 1993 semester, students at Indiana University and Michigan State University participated in a joint distance-education venture. A graduate-level topical seminar, "The Diffusion of News and Information"...
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Journalism Career Paths and Experiential Learning
Print journalists gather, interpret, and report the news to a nation that is 40 percent minority and more than 50 percent female. Despite the ethnic and gender diversity of the population at large, however, print journalists as a group are 90 percent...
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Morality as a Yardstick of Educational Leadership
During the chaotic early days of the French Revolution, a man of some presumed authority was reported to have said, "Where are my people? I must find them, for I am their leader."I'm reminded of this story as I ponder the present role of journalism and...
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Program Quality and Centrality in Times of Financial Crisis
When authorities start to turn out your lights, you better know how to find the emergency power switch. If the recent experience involving the University of Washington School of Communications is any measure, heed advice to plan for a financial emergency...
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Research Presented at Conventions: How Well Are Women Doing?
In 1989, the Association for Education in journalism and Mass Communication (AEJMC) passed a resolution pledging to increase representation by women and minorities on journalism and mass communication faculties and among administrators to 50 percent...
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Risk Management Questions for News Reporting Classes
A college student assigned as part of a news writing class to cover a state fair decided to do a first-person story on bungee jumping. He buckled himself into a harness, climbed 50 feet up a ladder, plunged into space attached to a giant rubber band...
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The Technological Challenge for Curriculum and Instruction
Technology should not be an end in itself for journalists, but merely a means to the goal of freedom of expression. Nonetheless, technology is hurtling media and the rest of society into an uncertain future. The distinction between newsprint and broadcast...
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Videos -- Investigative Reporting: The Righteous Lens / the 60 Minutes Team
*Investigative Reporting: The Righteous Lens (1994). Princeton, N.J.: Films For The Humanities & Sciences, 30 minutes. Purchase, $149. Rental, $75. Also The 60 Minutes Team (1994). Princeton, N.J.: Films For The Humanities & Sciences, 28 minutes....
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Videos -- the Power and Role of the Press
*The Power and Role of the Press. Written, produced, and directed by Iain Gillespie. Distributed by Films for the Humanities and Sciences, Princeton, N.J. 56 minutes. Purchase, $149. Rental, $75.For anyone inclined to condemn creep journalism at its...
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Writing-across-the-Curriculum in Mass Communication Courses
Writing assignments may be the key to increased learning in most college courses, and the mass communication curriculum is no exception.In 1977, Shaughnessy argued that "ways ought to be found to increase students' involvement with writing across the...
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