Journalism & Mass Communication Educator

Focuses on learning and teaching, curriculum, educational leadership, and related exploration of higher education in relation to journalism. Articles draw from theoretical approaches and methodological perspectives and provides new questions, evidence and educational practices.

Articles from Vol. 51, No. 2, Summer

Adcult USA: The Triumph of Advertising in American Culture
Twitchell, James (1996). Adcult USA: The Triumph of Advertising in American Culture. New York: Columbia University Press. 279 pp. Hardback, $24.95. "Between a rock and a hard place" is the proverbial position faculty will find themselves in deciding...
Attitudes of Professors and Students about New Media Technology
It has become impossible to use any of our traditional news media without being told something about how those uses, as well as the media themselves, are being transformed. Information about information-the Information Age, the Information Superhighway,...
Cases in Public Relations Management
Simon, Raymond, and Frank Winston Wylie (1994). Cases in Public Relations Management. Lincolnwood, Ill.: NTC Business Books. 421 pp. $24.95. Criticisms abound regarding the chasm between academic and professional activities. Despite repeated calls for...
Computer-Assisted Reporting: A Practical Guide
Houston, Brant (1996). Computer-Assisted Reporting: A Practical Guide. New York: St. Martin's Press, Publishers. 286 pp. Paperback, $24. Hardback, $39.95. Disk included. What has been the one thing that has stopped you, as a professional, instructor,...
Controversies in Media Ethics
Gordon, A. David, John M. Kittross, and Carol Reuss (1996). Controversies in Media Ethics. White Plains, N.Y.: Longman. 317 pp. Paperback. , The teaching of ethics in journalism has suffered from several difficulties. The reigning cynicism of our age...
Fundamentals of Mass Communication Law
Gillmor, Donald M., Jerome A. Barron, Todd F. Simon, and Herbert A. Terry [1996]. Fundamentals of Mass Communication Law. St. Paul, Minn.: West Publishing Co. 428 pp. Hardback, $35.96. Another media law book? It's hardly a surprise that many students...
How to Develop Advertising Concepts and Demystify the Creative Process
An extraordinary point of view for something rather ordinary Students creating advertisements for the first time seem to go through the same catharsis. The first stage seems to be the relentless pursuit of the best pun, augmented with a visual deemed...
Integration of Internet Resources into Curriculum and Instruction
As society moves into the electronic age, more people are communicating in cyberspace and using cyberspace to access information. Journalists and trainee journalists have no alternative but to fit this mold. They will have to search cyberspace to locate...
Links between Professional Education and the Penalized Campus Press
Perhaps the most compelling issue in journalism education today crystallizes a traditional tension between the academy and the profession. To move into the 21 st century, some educators now say, journalism and mass communication curricula must shift...
News & Newsmaking
Hess, Stephen (1996). News & Newsmaking. Washington, D.C.: Brookings Books. 148 pages. Hardback, $24.95. Somehow in my journalistic journey I have missed Stephen Hess' work. Now, having read this book, I am aghast at the omission. Hess is a long-time...
News Reporting and Writing
Lorenz, Alfred Lawrence and John Vivian (1996). News Reporting and Writing. Needham Heights, Mass.: Allyn and Bacon. 618 pp. Paperback, $30.75. Alfred Lawrence Lorenz and John Vivian have written a useful textbook. That's high praise, not a tepid endorsement....
Real Worlds and Ivory Towers: A Survey of Top Creative Directors
While the value of education and its relevance to the professions in general has recently been called into question,l for advertising education such a concern has been present steadily and repeatedly over the years. Much of the scrutiny has been self-inflicted....
Redeeming Journalism Study for the Teaching of Literature
A complement to literary studies to test theory through practice Teachers of literature usually have no place to put journalism but down. I recall only once, as a student majoring in English, being assigned a "variant" of journalism--excerpts from Samuel...
Some First Steps in Teaching a Strategy for Fact Finding
Paper form can match electronic for simple quests With a minimum of class time, reporting students can learn to find answers to questions like these: What is the most popular color for sports cars? What do U.S. public school teachers perceive as the...
Sports Broadcasting
Books * Catsis, John R. (1995). Sports Broadcasting. Chicago: Nelson-Hall Publishers. 276 pp. Paperback, $25.95. "Good afternoon, ladies and gentlemen, and welcome to Sports Broadcasting, the book that brings you the excitement-and the complexity-of...
Student Electronic Media and the First Amendment
During the past two decades, a significant body of case law and commentary has developed surrounding the issue of student press freedom. Although the Supreme Court's single pronouncement on the subject, which dealt with high school newspapers, significantly...
Teaching on Solid Ground: Using Scholarship to Improve Practice
Menges, Robert J., Maryellen Weimer, and Associates, eds. (1996). Teaching on Solid Ground: Using Scholarship to Improve Practice. San Francisco: Jossey-Bass Publishers. 406 pp. Hardback, $34.95 Research on learning and teaching becomes practical in...
The Basics of Video Production
* Lyver, Des, and Graham Swainson (1995). The Basics of Video Production. Oxford Focal Press. 131 pp. Paperback. A frequent reader of the trade periodical Broadcasting and Cable is well aware of the fact that Focal Press has an ongoing call for manuscripts...
Use of E-Mail by College Students and Implications for Curriculum
This study is an exploratory survey of current electronic mail (E-mail) use, attitudes toward E-mail and likelihood of future E-mail use among freshmen university students. Increasingly, universities are giving students access to their campus E-mail...
Video Essay: Teaching and Learning with Alternative News Presentations
In television journalism, the video essay serves as an alternative to the traditional narrative, or voice-over, mode of presentation. The term "photo essay" or "photo feature" traditionally refers to a story or article that features or comprises only...