Southern Business Review

Southern Business Review is a magazine focusing on Economics

Articles from Vol. 37, No. 2, Summer

A Multiple-Attribute Decision Model for Retail Store Location
(ProQuest: ... denotes formulae omitted.)For a retail store planning expansion, site selection is critical. A poorly-sited location represents lost capital, a drain on profits, and potential harm to the company's reputation. Moreover, for the past several...
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Collegiate Sports Fans Perceptions and Expectations of Personal Seat License Programs
Collegiate athletic departments are challenged to boost revenues produced by their sport programs. One innovative revenue- generating method for professional and college sports was created by legendary Stanford Tennis Coach, Dick Gould in 1986 (Dickey,...
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Pedagogical Inquiry: Are Accounting Departments Committed to Auditing and Ethics Education-The Case of Texas Public Universities
Over the past decades' disastrous business scandals, the Texas State Board of Public Accountancy (TSBPA) has been pressured to increase the focus on ethics education. Publicly embarrassed that the Enron scandal took place in Texas, with so many licensed...
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Using Humor in Advertising: When Does It Work?
Humor in advertising is pervasive, cutting across all media and numerous product categories (Catanescu 8 Gail, 2001; Weinberger, Spotts, Campbell & Parsons, 1995). The impact of humor in advertising has received considerable attention in the marketing...
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