Journal of Electronic Commerce Research

Publication focuses on topics related to electronic commerce, including their theoretical foundations, infrastructure, and core enabling technologies.

Articles from Vol. 13, No. 2, 2012

Can Social Capital Be Transferred Cross the Boundary of the Real and Virtual Worlds? an Empirical Investigation of Twitter
ABSTRACTMicro-blogs like Twitter are playing increasingly important roles in social life. Some key users of Twitter have drawn huge attention from other people. Their opinions have had significant influence on the rest of Twitter users. In other words,...
Examining Location-Based Services Usage from the Perspectives of Unified Theory of Acceptance and Use of Technology and Privacy Risk
ABSTRACTAs an emerging service, location-based services (LBS) have not received wide adoption among users. Drawing on both perspectives of Unified Theory of Acceptance and Use of Technology (UTAUT) and privacy risk, this research examined user adoption...
Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model
ABSTRACTFast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems, but the adoption rate of mobile banking is still underused than expected. Therefore,...
Frustration and Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Case of Hedonic versus Utilitarian Product
ABSTRACTThe purpose of this paper is to investigate the role of frustration in online search endeavors. The research applies precepts from frustration theory to investigate the nature of search goals for hedonic vs. utilitarian product and the moderating...
Impact of Animation and Language on Banner Click-Through Rates
ABSTRACTThis field experiment tested the impact of animation and language on the click-through rate (CTR) of banner advertisements across two website types. Animation results of over one million banner impressions were inconsistent for social networking...