International Journal of Business and Society

A biannual journal of scholarly works in business and economics. Published by University Malaysia Sarawak.

Articles from Vol. 7, No. 2, July

Asia Pacific Marketing Conference (Apmc) 2005: An Introduction
In the past seven years, the International Journal of Business and Society has shown its mettle in producing quality articles of interest to academics as well as practitioners. This edition consisted of articles on marketing from the first Asia Pacific...
Consumer Purchase of Pirated Vcd: Do Non-Price Factors Matter?
ABSTRACTPiracy is a severe problem worldwide and the common perception is that it is increasing (BSA, 2001). However, it is virtually impossible to find accurate statistics to substantiate these perceptions because of the clandestine nature of the activity....
Going Green: A Study of Consumers' Willingness to Pay for Green Products in Kota Kinabalu
ABSTRACTThe quality of life of the present and future generations very much depends on the protection and preservation of ecosystems for humans and the environment to coexist in forming a mutual human-environment system. Marketers have realized the importance...
Gravitational Theory: A Consumer Behaviour Perspective
ABSTRACTGravitational theory has long been used as a basis for developing location models that specify where shopping centres, shops, industry and public services should be located to appeal to potential consumers who will gravitate to destinations dependent...
Improving the Creative Process: Analysis of the Effects of Divergent Thinking Techniques and Domain Specific Knowledge on Creativity
ABSTRACTAlthough creativity may be a subjective construct that we can not evaluate independently of the domain, we may be able to objectively measure a person's creative thinking processes. The difficulty is that current tests are unable to provide consistent...
Patented and Generic Pharmaceutical Drugs: Perception and Prescription
ABSTRACTThis research aims to determine perceptions of doctors under the employ of the government in Sarawak towards patented drugs and generic drugs. It also sets out to determine factors that affect doctors' prescribing decisions. The population consists...
Undergraduates' Perception of Sms Banking in Labuan: An Empirical Analysis
ABSTRACTMobile phone for banking purpose is crucial for those who are busy with daily routine activities, especially those who are employed. In contrast, mobile phone is evolved among undergraduate students as a key social tool to connect with family...
What Drives Ad Likeability/dislikeability in Hong Kong and Thailand?
ABSTRACTThis study attempts to examine what drives ad likeability/dislikeability in two Asian countries, namely Hong Kong and Thailand. As the two countries are dissimilar in cultural value and religious belief, the primary objectives of this study are...