Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 11, No. 1, 2007

Are Sales Managers Predisposed to Self-Monitoring?
ABSTRACTFrequently when people are in unfamiliar situations they look to others for cues to determine appropriate behavior, a process described as self-monitoring. The research reported here examined the self-monitoring construct with a national sample...
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Consumer Knowledge and Consumption: A Human Capital Model
ABSTRACTUsing the Human Capital Model, and taking a Household Production Function approach, this paper lays out a theoretical foundation to illustrate the structural relationships between consumer knowledge and consumption efficiency. Consumers' acquisition...
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Determination of Brand Loyalty Factors Age Group-18-24
ABSTRACTThis paper reports the results of a study of factors determining brand loyalty within the 18-24 age groups. This paper reports the results of a study of brand selection and loyalty within in 150 members of the 18-24 age groups. The study explores...
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Do Not Call Lists: A Cause for Telemarketing Extinction or Evolution?
ABSTRACTAre you one of the more than 122 million consumers registered on the National Do Not Call registry as of April 2006? (www.ftc.gov, Apr 21, 2006) If you have registered, are you one of the 92% claiming fewer calls are being received? (www.harrisinteractive.com,...
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Model Log-Likelihood as a Pragmatic Measure for Comparing the Degree of Preference Change in Choice-Based Conjoint Experiments
ABSTRACTThe simulated log likelihood (SLL) of the static HB-estimated mixed logit model is proposed to be a pragmatic measure for comparing the degree of preference change in choice-based conjoint experiments. In a Monte Carlo study, three dynamic factors...
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Spouse's Joint Decision-Making: Is Level of Initial Disagreement Important?
ABSTRACTFamily purchase decisions are examined in light of product category, differing individual preference intensities, spouses' preference intensity for jointly purchased products, past history, and level of disagreement. A 2x2x2x2 ANCOVA with covariate...
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The Impact of Cultural and Religious Values on Consumer's Adoption of Innovation
ABSTRACTAlthough managing the adoption of innovations domestically can be frustrating, the complexity of the issue increases tremendously when companies take a global approach to marketing. Differences in cultural and religious values can have a great...
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The Relationship between Marketing and Product Development Process and Their Effects on Firm Performance
ABSTRACTThis paper focuses on the relationship between marketing performance and new product development process and their effects on a firm's performance. In order to measure the hypotheses in the study, multi-item scales are employed, and existing...
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