Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 11, No. 2, 2007

A Preliminary Study of Double Jeopardy in Selected Retailers
ABSTRACTThe authors investigate the "double jeopardy" (DJ) concept in the domain of retailing. The authors show that DJ is moderately evident within health clubs and medical clinics, but most likely does not exist within convenience store retailers....
Effects of Varying Web-Based Advertising-Substantiation Information on Attribute Beliefs and Perceived Product Quality
ABSTRACTIn this paper we explore the effects of advertising substantiation information on consumers' attribute beliefs and judgments of product quality. We provide a brief background on the Federal Trade Commission's Advertising Substantiation Program....
In-Branding: Development of a Conceptual Model
ABSTRACTWith the rapid changes in the global economy and the sophistication of the customers, industrial businesses are being forced to employ more active marketing and branding strategies, strategies that will provide them with the opportunity to be...
Male Gender Role Beliefs, Coupon Use and Bargain Hunting
ABSTRACTThe basic question addressed in this study is whether men today hold more gender neutral beliefs regarding traditionally female role behaviors such as purchasing groceries and clothing, clipping and saving coupons, and finding bargains. A sample...
Manufacturer and Retailer Power in Retailer Response to Trade Discounts
ABSTRACTTrade promotion effectiveness/efficiency was rated as the top issue faced by grocery manufacturers in a recent A.C. Nielson survey and was reported to account for 16% of gross sales. This study addresses trade promotion efficiency by examining...
Manufacturers' Representative Profession: A Model about the Impact of Agency Success and Marketing Methods on Willingness to Hire Recent College Graduates
ABSTRACTProfessional careers as manufacturer's representatives constitute a growing opportunity within sales for many businesses especially in global markets. These sales representatives act as independent agents possibly on behalf of several non-competing...
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies
ABSTRACTThis is a conceptual study which looks at the anatomical processes involved in modeling and consumer learning, otherwise known as mirror neurons. These mirror neurons allow the consumer to learn vicariously in a passive environment, which is...
Provincial and Territorial On-Line Tourism: How Canadian Provinces and Territories Are Using the Internet for Travel Marketing and Promotion
ABSTRACTThis study examines the online marketing practices of provincial and territorial tourism authorities within Canada. Rather than examining ways in which the federal Canadian government promotes the country, this study examines the tourism website...