Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 14, No. 2, 2010

Asymmetric Market Reaction to New Product Announcements: An Exploratory Study
ABSTRACTNew product development is an important aspect of a firm's strategy. It has major implications for the performance of the firm. This exploratory study looks at the reaction of the stock market to announcement of new product decisions by the firms-...
Child Booster Seat Safety: An Attitudinal Model of the Use of Booster Seats
ABSTRACTWhen used appropriately, booster seats can greatly increase protection of children 's lives. Toward that end, children under 4'9'', usually from age 4 to 8, when riding in a vehicle are required by law to sit in a booster seat restrained by a...
Double Diamonds, Real Diamonds: Botswana's National Competitiveness
ABSTRACTThis study investigates the national competitiveness of Botswana in the global diamond industry. Botswana (Debswana) has market share as a producer of diamond rough within the De Beers cartel. The challenges which Botswana faces to enhance its...
Improving the Promotion of Csr Initiatives: A Framework for Understanding Stakeholder Communications from a Dynamic Learning Perspective
ABSTRACTIn this paper we propose a dynamic framework for understanding how stakeholder perceptions influence firm decisions about corporate social responsibility initiatives. In discussing the framework, we outline the process through which NGOs leverage...
Service Guarantees: A Review and Explanation of Their Continued Rarity
ABSTRACTService guarantees have the potential to transform service organizations. Despite their high potential value and some very successful examples they remain the exception rather than the rule for service organizations. Further, service guarantees...
Social Marketing and Distracted Driving Behaviors among Young Adults: The Effectiveness of Fear Appeals
ABSTRACTThis paper examines the topical issue of discouraging young adults from engaging in distracted driving behaviors. While the focus of the paper is on the effectiveness of fear appeals in achieving this objective, the paper also considers the role...
The Impact of Access, Cost, Demographics, and Individual Constraints, on Hunting Frequency and Future Participation
ABSTRACTThe number of hunting consumers over the age of 16 declined 10% from 14 million to 12.5 million between 1996 and 2006. The purpose of this research is to explain some of the underlying causes for the 10% decline in hunting consumers and develop...