Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 8, No. 1, January

A Conceptual Scheme for Consumer Perceptions of Product Quality, Value, and Price
ABSTRACT Drawing on evidence from both theoretical and empirical research, this paper delineates a conceptual scheme of the product quality, purchase value, and price, especially as perceived by consumers. The paper also characterizes the underlying...
An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, and the Ethical, Machiavellian and Political Orientation of Marketing Majors
ABSTRACT This research studies personal and behavioral indicators of the need for power, achievement, and affiliation, and the ethical, Machivallian and political orientation of 178 marketing majors. The statistics indicate that for all respondents...
An Exploratory Study of the Impact of Family & Technology Issues on Sales Careers with a Focus on Gender Differences
ABSTRACT The first purpose of this exploratory study was to add to the body of knowledge related to work-family conflict (WFC), particularly in the area of the impact of family members' health issues on careers. The second purpose was to address...
Antecedents and Consequences of Student Satisfaction with University Services: A Longitudinal Analysis
ABSTRACT A common understanding among businesses is that a satisfied customer engages in positive word-of-mouth communication that affects the bottomline of the business. It has been shown in various research that word-of-mouth recommendations from...
Buyer Perceptions of Relationship Importance and Relationship Quality in Determining Whether Relationships Continue
ABSTRACT This paper presents a conceptual framework that considers the buyer's perceptions of the roles of relationship importance and relationship quality in determining the likelihood of continued interaction between buyers and suppliers. It is...
Critical Acclaim and the Box Office Performance of New Film Releases
ABSTRACT This paper examines the determinants of box office revenue in the motion picture industry. The sample consists of 362 films released during 2001-2002. Regression results indicate the primary determinants of box office earnings are critic...
Eating Disorders and Advertising Effects: An Exploration
ABSTRACT The purpose of this manuscript is to describe a study designed to furnish insights into various relationships between advertising and anorexia nervosa and bulemia among university students. The inquiry measured self image and ideal self...
The 'Brand Halo' Effect on Durable Goods Prices: Brand Reliability and the Used Car Market
ABSTRACT Prices of new durable goods are largely determined by manufacturers who control the supply and influence the demand for their products. A brand has value to a manufacturer by increasing the demand for the products within the brand. Prices...
The Family Decision-Making Process: A Review of Significant Consumer Satisfaction/dissatisfaction Models
ABSTRACT This paper discusses various models and theories in the family decision-making process concerning consumer satisfaction/dissatisfaction. This is of great importance because it is very possible that there may be some form of interaction...