Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 4, No. 2, July

Advertising Effects on Children's Buying Habits in the U.S
INTRODUCTION Today's Americans spend in excess of $150 billion dollars every year on babies and children (Cardona & Cueno, 2000). Children age 4 to 12 control some $9 billion dollars of their own money and have a vote in how parents spend their...
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach
SCOPE AND RATIONALE Consumer search and evaluation as a process, and consumer information as a product are considered pivotal elements of consumer freedom of choice in the free and competitive market system. Well-informed consumers become able to...
Electronic Commerce Curricula: An Overview of Current Electronic Commerce Courses and Implications for Marketing Education
INTRODUCTION Electronic commerce (EC) is defined by Zwass (1998) as a way of "sharing business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks". EC has experienced phenomenal...
Marketing Concepts for Banking in the New Millennium
INTRODUCTION With the beginning of the new millennium, there is a need to focus on the fact that banking has changed and is changing at a very rapid pace. In fact, the industry has undergone more changes in the previous five years than all of the...
Relationship Marketing: Japanese Style
INTRODUCTION In every college marketing classroom, long-term relationships between sellers and buyers, and between business to business are strongly emphasized so as to enhance long term benefits to both parties. However, the forms and method of...
Sequential Decision-Making Strategies of Expert and Novice Consumers
INTRODUCTION In stark contrast to the tremendous amount of theoretical work that has been conducted in the field of decision making, very little is known about how consumers actually make decisions. Given the current state of knowledge, it is practically...