Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 14, No. 2, July

Asymmetric Market Reaction to New Product Announcements: An Exploratory Study
INTRODUCTION Innovation and new product development are important strategic activities for a firm. Given the dynamic changes in the marketplace, innovations have become critical. Academic research on new product development has been interdisciplinary,...
Child Booster Seat Safety: An Attitudinal Model of the Use of Booster Seats
INTRODUCTION According to the Center for Disease Control, "In the United States, 1,791 children younger than 15 years were killed and 282,000 were injured as passengers in motor vehicle crashes in 1997 (2007). As stated by the Washington State Booster...
Double Diamonds, Real Diamonds: Botswana's National Competitiveness
Diamonds do not make engines run faster or planes fly further or higher. Unique among major raw materials, the gem diamond has no material use to man --Nicky Oppenheimer, Chairman, De Beers INTRODUCTION Mining, particularly for diamonds, has...
Improving the Promotion of CSR Initiatives: A Framework for Understanding Stakeholder Communications from a Dynamic Learning Perspective
INTRODUCTION In recent years, we have witnessed efforts by corporations to profile themselves as socially responsible in response to the simultaneous development of the anti-globalization movement, shareholder activism, and corporate governance...
Service Guarantees: A Review and Explanation of Their Continued Rarity
INTRODUCTION Few if any consumers would buy a new car or even a television without a written guarantee. Indeed, for some the strength of the offered guarantee relative becomes the key deciding factor in deciding which product to purchase. However...
Social Marketing and Distracted Driving Behaviors among Young Adults: The Effectiveness of Fear Appeals
INTRODUCTION Social marketing has long been used by government and nonprofit organizations to influence the behaviors of the general public. Advertising appeals used in social marketing have included rational/informational and emotional/fear appeals....
The Impact of Access, Cost, Demographics, and Individual Constraints, on Hunting Frequency and Future Participation
INTRODUCTION Hunting is big business. In 2006, 12.5 million U.S. hunting consumers over the age of 16 spent $25 billion hunting. The average annual expenditure per hunter was $1,992 or $110 per hunting day (NSSF 2007). Wildlife recreation is a catalyst...