Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 8, No. 2, July

A Preliminary Investigation of Web Retailers' Online Privacy Practices
ABSTRACT This study will analyze the Web sites of online retailers identified as The 50 Best Web Retailers by Internet Retailer.com. The study examines the privacy policies and third-party seals of endorsement found on these sites. Preliminary results...
Assessing the Perceived Impact of E-Commerce on Physical Distribution and Logistics-Related Functions
ABSTRACT This paper examines the salience and impact of e-commerce on the roles of distributors in the semiconductor industry for four different types of products, namely differentiated products, architectural products, technological products, and...
Differences in Work-Family Conflict, Technology & Other Issues Resulting from Work Schedule and Travel Requirements of Salespeople: An Exploratory Study
ABSTRACT The first purpose of this exploratory study was to add to the body of knowledge related to work-family conflict (WFC), particularly in the area of the impact of family members' health issues on careers. The second purpose was to address...
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses
ABSTRACT With the emergence of electronic commerce (e-commerce) in the past few years, business as we know it has currently been under major reconstruction. From the creation of new businesses that are a result of being online, to the convenience...
Pre-Negotiation Strategy Development in Uneven Power Situations
ABSTRACT Negotiations between purchasing managers (acting as representatives of the organization's buying center) and sales representatives (the designated agent of the supplier) are characteristic of the purchase behavior process often encountered...
Productivity, Innovation and Antitrust Policy
ABSTRACT Traditionally marketing's interest in antitrust legislation and policy has focused on constraints imposed by external legal and political forces on marketing strategy decisions and the effect of noncompetitive markets on consumer well being....
The Consumer Satisfaction/dissatisfaction Process: The Context of Joint or Syncratic Decision-Making
ABSTRACT This paper was undertaken to provide insight into the consumer satisfaction/ dissatisfaction process in the context of joint or syncratic decision-making. Another objective was to investigate the applicability of the symbolic interaction...
The Effects of 911 on Casino Revenues: A Comparison of Mississippi and Las Vegas
ABSTRACT This research compares the effect of 9/11 on casino gaming revenues in Las Vegas and Mississippi. ARIMA models with intervention and transfer functions are used to estimate a time series model for each market. The models show a significant...