Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 13, No. 2, July

Attitudes toward and Stereotypes of Persons with Body Art: Implications for Marketing Management
INTRODUCTION A critical concern for many organizations is the image projected by their personnel to customers or other interest groups. Many organizations have dress codes designed to project a specific image (Wich, 2007). An issue which appears...
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Brand Name and Price Cue Effects within a Brand Extension Context
INTRODUCTION Consumers often base new product quality judgments on extrinsic quality cues such as brand name or price when intrinsic information about new product quality is not available (Kirmani & Rao, 2000). The present research examines...
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Consumer Receptivity to Social Marketing Information: The Role of Self-Rated Knowledge and Knowledge Accuracy
INTRODUCTION Knowledge has been established as an important area of study in marketing because of its demonstrated relationship to product judgments, information processing and decision-making (e.g., Alba & Hutchinson, 1987, 2000; Bettman &...
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Human Dimension in Marketing Research: A Sense-Making Approach
INTRODUCTION Marketing Research is an important element of the marketing process. Conventional marketing research models have not paid adequate attention to the human element in the research process. The premise of this paper is that human element...
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Inconsistencies of Performance Measurements within Channel Systems
INTRODUCTION Dating at least as far back as Williamson's (1975) Transaction Cost Analysis framework or Macneil's (1978) Discrete and Relational Exchange typology, the literature that has grown into the channels of distribution body of knowledge...
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Mortgage Marketing Practices and the U.S. Credit Crisis
INTRODUCTION What role did mortgage marketing practices play in the U.S. credit crisis? Many people now regret their decisions to borrow money at non-traditional or subprime terms. Many have and will face the unpleasant and financially devastating...
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Re-Branding Social Good: Social Profit as a New Conceptual Framework
INTRODUCTION With increased access to and use of technology in modern society, the world's citizens are more connected to and aware of each other than ever before. Globalization has forged an inextricable relationship among all global stakeholders....
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The Impact of Market Orientation toward Students and Student/faculty Ratios on Performance Excellence in the Case of AACSB-International Member Schools
INTRODUCTION The marketing literature (Barksdale and Darden 1971; Houston 1986; Jaworski and Kohli 1993; Kohli and Jaworski 1990; Narver and Slater 1990; Siguaw, Brown, and Widing 1994) provides considerable theoretical and empirical evidence indicating...
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