Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 4, No. 1, January

Customer Satisfaction in the Financial Industry: San Francisco versus Melbourne, Australia
INTRODUCTION One of the most important measures of success in marketing financial institutions is customer satisfaction. Although there has been extensive research into the bank marketing environment within a country (see Lisanin, 1998, Gardener,...
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Globalization and Market Adjustment: Korean Case
INTRODUCTION Information revolution is taking place in every corner of the world, linking people and nations in a most dramatic way in the 21st century. No human civilization has ever seen such an unprecedented technological breakthrough, which...
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Identification of International Marketing Manager Competencies: A Tri-Country Study
INTRODUCTION Two of the greatest challenges facing business schools are the identification of required international competencies and the development of appropriate curricula. As global business intensity increases, the wide variety of international...
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Managing Healthcare for Expatriates: Quality Assurance Using a Technology-Based Approach
INTRODUCTION The demand for international healthcare is being driven by the globalization of economies (Smith 1997). When organizations send employees from their home country to their international operations (expats), employees expectations of...
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Staging Experiences to Satisfy Needs: A Game Hunting Example
INTRODUCTION Marketing is based on a simple but powerful idea - achieving a profitable exchange between a supplier and a customer (Adcock, 2000: 4). This exchange is encapsulated in an understanding of consumers' desires, expressed as wants. ...
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