Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 14, No. 1, January

Customer Delight: A Review
INTRODUCTION Blackwell, Miniard, and Engel (2006) state that, "... businesses have begun to realize that simply satisfying customers may not be enough. Rather, they should strive for 'customer delight,' which comes when customers are satisfied completely...
Do Animated Banner Ads Hurt Websites? the Moderating Roles of Website Loyalty and Need for Cognition
INTRODUCTION Imagine that you are searching for some useful information on a website when you cannot help but notice several banner ads. The banner ads incorporate animation that winks and jumps, and they rotate, with each new ad successively replacing...
Effectiveness of Online Advertisement Factors in Recalling a Product
INTRODUCTION The emerging area of interactive advertising presents new challenges for advertisers who have hitherto adopted an interruptive strategy. In contrast to conventional forms of interruptive advertising, the viewer has actually chosen to...
Identifying Market Mavens Online by Their Social Behaviors in Community-Generated Media
INTRODUCTION The role of interpersonal communications has long been understood to play an important role in explaining the unfolding of various social phenomena. In commerce, such interpersonal communications, which are typically referred to as...
Information Sharing with B2B Customers the Seller's "Double-Edged Sword"
INTRODUCTION In the selling domain, it is clear that for the seller to survive, he/she must develop and maintain long-term relationships with the customers. Indeed, the marketing literature acknowledges the importance of the buyer-seller relationship...
Measuring Turnover: A Review of Traditional Measurement Methods and Development of Measurement Techniques Based on Survival Analysis
INTRODUCTION O'Reilly (1991) suggested that research into turnover has entered a "fallow" period and is in need of some stimulus or new direction to more fully address the process of employee withdrawal. Indeed, most research into turnover for the...
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers
INTRODUCTION As economic crises affect world markets rather than individual nations, the need for international marketing expertise is growing rapidly. Regardless of the size (small to large), many businesses are looking for internationalization...
The Roles of Demographics on the Perceptions of Electronic Commerce Adoption
INTRODUCTION The advancement of information technology (IT), in particular the Internet, has altered the way commerce is being transacted. The Internet provides a wide range of information and selection of payment tools. It has the capability of...