Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 3, No. 2, July

Barriers to Export for Non-Exporting Firms in Developing Countries
INTRODUCTION Although all businesses both from developed and developing countries face some sort of barriers to entry in global markets, companies in developing countries have additional barriers that they must overcome. Firms from developing countries...
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Effects of Substantial Operating Environment Changes on Mode of International Operations
INTRODUCTION In the course of Finnish history, the forest industry is the one single industry on which the development and prosperity of Finnish society has relied the most. This has led to the prevailing situation in which Finnish society and the...
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Franchisees' Satisfaction: Preliminary Findings from National Study
INTRODUCTION Few investigations on entrepreneurs' satisfaction have been made. This is rather surprising, since satisfaction and its antecedents and organizational outcomes have been a popular topic among organizational behaviorists. "Push", like...
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Materialism: The Construct, Measures, Antecedents, and Consequences
INTRODUCTION What is materialism? In common usage, this word refers to the belief that material objects are important and valuable. Thus, a materialistic person is someone who values material objects highly and, shifting from a psychological to...
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Situational Aspects of Need for Autonomy as a Moderating Variable in the Autonomy-Performance Relationship among Insurance Agents
INTRODUCTION Studying the autonomy-performance relationship for insurance agents is important. Primacy is usually given to the personal selling side of the promotional mix (over sales promotion and advertising) in the insurance industry due to the...
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