Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 16, No. 2, July

Brand Community Loyalty: A Self Determination Theory Perpective
INTRODUCTION Branding is an effective way for organizations to identify and differentiate their products in the market place. For example, few consumers will have difficulty identifying the brand symbols of well-known companies like Honda, Audi,...
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Does the Customer-Firm Relationship Affect Consumer Recovery Expectations?
INTRODUCTION In the past century, exchanges of tangible goods dominated business- and customer-based relationships. After entering the twenty-first century, the marketing concept evolved into a new dominant logic (Vargo & Lusch, 2004), also...
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Instore Social and Nonsocial Shopping: A Leisure Perspective
INTRODUCTION Shopping with others or group shopping is commonly seen in shopping malls and retail stores. Consumers shop with others for a variety of reasons, including social motives, to make a common or joint purchase decision, and to help to...
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International Design Concepts in Internet Tourism Marketing: Comparing Web-Design Practices in Atlantic Canada and New England
INTRODUCTION As online travel services such as Expedia.com and Travelocity.com continue to gain market share in the tourism industry and as travel agents become less critical for international tourists, travelers' reliance on information gathered...
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Less Is More for Online Marcom in Emerging Markets: Linking Hofstede's Cultural Dimensions and Higher Relative Preferences for Microblogging in Developing Nations
INTRODUCTION Web based social interaction is taking root in a significant number of developing countries. The sheer size of the populations of developing nations, combined with the continued proliferation of mobile internet access within them, makes...
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Net Generation: A Conceptual Framework of the Consumer Socialization Process
BACKGROUND AND SCOPE Consumers are intuitively social creatures and as such they engage in environmental learning (Har & Rahman, 2008). Brim and Wheeler define this type of learning as the process of socialization by which a person acquires...
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Parental Perspectives on Booster Seat Usage: Do Moms and Dads Share Common Ground?
INTRODUCTION According to the National Highway Traffic Safety Administration, in 2008, the use of seat belts in passenger vehicles saved an estimated 13,250 lives. Furthermore, using booster seats versus adult seat belts alone lowers the risk of...
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Testing the Boundary for Sequential Mitigation Effect Using an International Sample: An Individual Difference in Self-Monitoring
INTRODUCTION The main goal of the current research is to examine the boundary for sequential impulsive purchases on consumers' purchase intentions. Dholakia, Gopinath, and Bogozzi (2005) have found that impulse purchases decline when individuals...
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The Tween Consumer Marketing Model: Significant Variables and Recommended Research Hypotheses
INTRODUCTION Generational differences have been commonly used in market segmentation and niche marketing for very successful marketing campaigns. A generation is defined by certain determinations such as dramatic events or shifts which form a common...
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Women of Generous Proportions: An Empirical Study of Full-Figured Brands and the Consumer Bonding Experience
INTRODUCTION Shopping for clothes has always been a part of an urban woman's lifestyle. The fashion need of women led to the emergence of a special segment that wears a size 14 or larger--the Plus Size. Weight loss doesn't happen overnight and...
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