Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 16, No. 2, 2012

Brand Community Loyalty: A Self Determination Theory Perpective
ABSTRACTIn this paper, we introduce a Self-Determination Theory (SDT)-based framework to better understand the relationship that individuals have with their brand communities. In particular, we first introduce the concept of internalization from SDT,...
Does the Customer-Firm Relationship Affect Consumer Recovery Expectations?
ABSTRACTThis study examined three different types of relationships between consumer and service organizations: affective commitment and continuance commitment with service organization, and personal relationship with service employees. Building on the...
Instore Social and Nonsocial Shopping: A Leisure Perspective
ABSTRACTThis study examines how the leisure and social dimensions of shopping influence consumers' perception of shopping as a leisure experience and compares the leisure perceptions of four types of shoppers: 1) social recreational shoppers, 2) nonsocial...
International Design Concepts in Internet Tourism Marketing: Comparing Web-Design Practices in Atlantic Canada and New England
ABSTRACTThis paper reviews the web design practices of tourism authorities in Atlantic Canada and New England. Specifically the online tourism websites of the states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont are compared...
Less Is More for Online Marcom in Emerging Markets: Linking Hofstede's Cultural Dimensions and Higher Relative Preferences for Microblogging in Developing Nations
ABSTRACTThis study uses a series of simple linear regressions with the relative usage rate of microblogging to social networking as the dependent variable and each of Hofstede's cultural dimensions as the independent variable for each of 17 participating...
Net Generation: A Conceptual Framework of the Consumer Socialization Process
ABSTRACTAdolescents constitute a strong market segment these days. Consequently it is important for marketers to understand teenage consumer patterns. In recent times, consumer socialization theorists have explored the effect of socialization agents...
Parental Perspectives on Booster Seat Usage: Do Moms and Dads Share Common Ground?
ABSTRACTAccording to the National Highway Traffic Safety Administration, using booster seats versus adult seat belts alone lowers the risk of injury to children in crashes by 59 percent This study tests an attitudinal model of booster seat usage by using...
Testing the Boundary for Sequential Mitigation Effect Using an International Sample: An Individual Diference in Self-Monitoring
ABSTRACTAn experiment was conducted using an international sample to test the boundary for sequential mitigation effect (SME; Dholakia, Gopinath, and Bogozzi, 2005). The results from a sample of consumers in the Middle East established that SME worked...
The Tween Consumer Marketing Model: Significant Variables and Recommended Research Hypotheses
ABSTRACTThis paper explores the past decade of literature on tweens and presents future hypotheses to be examined based upon a review of the current academic research and current advertising practices. The authors also summarize the most important past...
Women of Generous Proportions: An Empirical Study of Full-Figured Brands and the Consumer Bonding Experience
ABSTRACTThe paper explores the values "owned" by local plus - size brands and if these values are sought by plus - size consumers. According to recent studies, plus - size women had difficulty in finding well - fitting fashionable clothing in general,...