Academy of Marketing Studies Journal

A double blind, refereed journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further the understanding of marketing.

Articles from Vol. 12, No. 1, January

An Analysis of Factors Affecting Life Insurance Agent Sales Performance
PRIOR INDUSTRY RESEARCH Published industry research, performed by the Life Insurance Marketing and Research Association, Inc., (LIMRA) has served to define the extent of the problem. Agent retention is measured by the percentage of agents hired...
E-Commerce in Non-Metro Regions: On-Line Purchases and Implications for Businesses
INTRODUCTION Internet penetration among adult population in the US, people 18 years of age and above, is estimated at 73% or 147 million people (Madden, 2006). While rural adults lag behind urban and suburban adults in Internet usage as much...
Internal Relationship Quality: The Impact of Relationship Quality on Internal Customer Perceptions
INTRODUCTION Relationship marketing has become a heavily researched topic within the last decade; several studies call for the extension of relationship marketing to an internal or organizational setting (Bendapudi & Berry, 1997; Morgan &...
Reaching the Target: An Investigation of Salient Channel Attributes in Consumer Choice
INTRODUCTION The question of how to reach target consumers is one of considerable importance for organizations. Substantial effort is often given to the design and choice of marketing channels which are able to satisfy demand for a product or...
Regional Influences upon the Selection of Imported versus Domestic Seafood
INTRODUCTION Consumers exhibit various characteristics that influence their selections. When comparing domestic available foods, consumers assert bias and discretion for several reasons. Verlegh (2007) wrote that consumers often have a positive...
Services Marketing: The Mediating Role of Customer Satisfaction in the Hair Care Industry
INTRODUCTION The service industry accounts for more than fifty percent of the world's gross national product (Cronin & Taylor, 1992) and is therefore an important economic market. Indeed, a sector of the service industry, the hair care industry,...
Tellers versus Technology in Overall Consumer Satisfaction with Banking Services
INTRODUCTION Service encounter satisfaction plays an integral role in the determination of overall satisfaction with the firm by the consumer. "Service encounters are critical moments of truth in which customers often develop indelible impressions...
When the Goal Is Creating a Brand Personality, Focus on User Imagery
INTRODUCTION Brand personality has been defined as "the set of human characteristics associated with a brand" (Aaker, 1997, p. 347). This definition encompasses demographic characteristics [i.e., gender, age, and socioeconomic status], lifestyle...