Journal of Property Management

Magazine serving real estate managers.

Articles from Vol. 61, No. 3, May/June

7 Steps to Killer Ads
Advertising is a vital tool for marketing you apartment properties. It helps make the sales process more inviting, more buyer friendly. It screens out people not aligned with the product and it attracts appropriate prospects to the door.The bad new about...
A Cool Pool
Because many of the members of our cabana club were seniors, the outdoor pool at our Chicago high-rise apartment building was normally kept at 80 degrees, like a good hot bath. But on one Memorial Day opening, the water couldn't muster more than a tepid...
Competitive Insurance Bids vs. Strategic Alliances
Property managers are frequently called by insurance brokers providing quotations with premium reductions of 10 percent or 15 percent. The temptation to accept these offers can be compelling.But is this in your best interest? What other factors should...
Don't Tread on Me, FCC!
Telecommunications access is one of the hottest topics of the decade. Almost every week, the news is filled with another joint venture partnership eager to bring you cable, voice, Internet, and fax, all on one thin wire. Access to quality telecommunications...
Management for the GSA
The opportunities for public-sector, third party building management are growing on a daily basis. Since the Carter Administration, the U.S. General Services Administration (GSA) has been reducing in-house staffs in response to lower appropriations and...
Pool Care Made Simple
Let's assume your maintenance crew knows more about pool care than skimming leaves and drowning bees off the surface. Let's also assume they know something about pH levels and chlorine consumption.But do they know why, even after regular cleaning, your...
Project Yourself
Hollering may not get you any publicity, or at least none that you want. But failing to promote your company and yourself with a few basic PR techniques will almost certainly ensure that future clients, employers, or tenants do not know you exist.Like...
Pump Up Your Company's Salability
The intense level of secrecy often associated with buying or selling a fee property management business disguises the fact that a large number of them are either considering selling or are hoping to buy or merge with another management company.Numerous...
Scoring in the Outsourcing Game
As corporations face ongoing pressure to score big in the productivity game, outsourcing remains as a way to give real estate departments that extra boost. Real estate manager with the right moves and know-how to play on the corporate team may find outsourcing...
Strike It Niche!: Airport Cargo Facilities
The privatization of government and quasi-government facilities in recent years has benefitted the third-party independent contractor. Our company, the WEST* GROUP Inc., took advantage of just such an opportunity four years ago when we responded to a...
Strike It Niche!: Business Improvement Districts
The emergence of Business Improvement Districts (BIDs) in the downtowns and central business districts of our cities, both large and small, affords quality job opportunities for asset managers.Instead of a small number of owners cloistered in high-finish,...
Strike It Niche!: Municipal Golf Courses
A few years ago, golfers at the Chicago Park District municipal courses had to tee off of asphalt. The courses were in dismal shape, with little difference between playing the fairway and lying in the rough. Attendance had reached an all-time low.Then,...
The Art of Negotiating
Negotiation is a process, but it is not a rigid one. Like art, successful negotiation has rules that provide a starting point for the enterprise. Some are legal, some are by custom, and some are simply in the best interests of all parties involved.However,...
The Code of Ethics: A Document of Vision
The pursuit of modern professionalism is like traveling down an expressway under construction--every time you drive through, the lane configuration changes.Because many of the elements of professionalism are based on culture, politics, trends, and personal...
Web 101 for "Newbies"
The World Wide Web is the rising star of the Internet, the network of computer servers that links computers around the globe. While the Internet provides researchers and universities with unprecedented access to information, the multimedia portion of...
Welcome to the Web: The New Marketing Frontier
Somewhere between the hype of information-highway barons and the skepticism of Net nay-sayers is a growing community of entrepreneurs exploring the marketing potential of the World Wide Web, the splashy graphics-oriented portion of the Internet.These...
Will Changes to the Passive Income Rules Renew Interest in Real Estate?
The final regulations under Internal Revenue Code section 469 (c) (7) were issued by the IRS on December 22, 1995. These regulations, which explain and interpret provisions regarding the rental real estate activities of taxpayers engaged in real property...
Your Day in Court: Becoming an Expert Witness
An apartment manager is held hostage by an estranged lover. In the course of rescuing the hostage, the police SWAT team destroys the belongings of a tenant in the adjacent apartment. Who should pay damages--the police, the property manager--or is this...