Newspaper Research Journal

newspaperpaper Research Journal is a magazine specializing in Media topics.

Articles from Vol. 22, No. 2, Spring

Advertising Agencies Reduce Reliance on Newspaper Ads
The two main sources of income for newspapers have both reached near all-time highs. Combined subscriptions to daily and weekly newspapers stood at 137 million in 1996.(1) Advertising revenues have risen as well, increasing by 7 percent in 1997.(2)...
Ban on Gay, Abortion Copy Finds Community Support
The existence of journalistic codes of ethics continues to generate debate and controversy. Some consider codes a mark of professionalism and laud the lofty statements about the ideals of journalism contained in the codes because they provide at least...
Diversity Advances Both Journalism, Business
ASNE goal 2000. News 2000. Partners 2000. What these programs share is a belief that newspapers in the new millennium must be more responsive to diverse audiences and advertisers if they are to survive. As media channels proliferate and penetration...
Editors' Comments
Volume 22, No. 2 * Spring 2001 Otis Sanford brings insight born of personal experience to his review of The Press and Race, a compilation of eight biographical essays on noted Mississippi journalists during the mid-20th Century. The deputy managing...
How Six Online Newspapers Use Web Technologies
Observers have proclaimed the Internet to be the future of communication. Katz, for example, believed that the future of journalism is found on the Internet and that online news will one day become mainstream journalism. "The [World Wide] Web is transforming...
Links Engage Readers of Online Crime Stories
The electronic publication of newspapers is at a critical stage. Publishers are searching for ways to make a profit while providing the news that readers want and need in a democratic society. Making a profit is not easy on the electronic frontier,...
News Coverage of Hispanics Surpasses Expectations
Dozens of studies have documented the news media's role in race relations in America. As early as the 1940s, the Hutchins Commission on Freedom of the Press urged newspapers to adopt a goal of trying to present "a representative picture of the constituent...
Online Journalists Embrace New Marketing Function
The Internet allows online journalists to post information almost as soon as they receive it. That rush to production has allowed rumor to pass as reporting and electronic processing to pass for editing. One of the most serious charges that can be...
Pull Quotes Shape Reader Perceptions of News Stories
Quotations have long been used in news stories to document sources of information and to provide credibility. Recent research has suggested the quotation is a powerful persuasion tool, one that can be used to influence news consumers' perceptions of...