Barry Goldwater

Friedenberg examines William Henry Harrison's first ever speech by an American presidential candidate on behalf of his own candidacy as a prelude to the detailed examination of notable contemporary campaign speeches. Key speeches by John F. Kennedy, Barry Goldwater, Richard Nixon, Ronald Reagan, Bill and Hillary Clinton, and George W. Bush are analyzed.

In Turning Right in the Sixties, Mary Brennan describes how conservative Americans from a variety of backgrounds, feeling disfranchised and ignored, joined forces to make their voices heard and by 1968 had gained enough power within the party to play the decisive role in determining who would be chosen as the presidential nominee. Building on Barry Goldwater's shortlived bid for the presidential nomination in 1960, Republican conservatives forged new coalitions, aided by an increasingly vocal conservative press, and began to organize at the grassroots level. Their goal was to nominate a conservative in the next election, and eventually they gained enough support to guarantee Goldwater the nomination in 1964. Liberal Republicans, as Brennan demonstrates, failed to stop this swing to the right. Brennan argues that Goldwater's loss to Lyndon Johnson in the general election has obscured the more significant fact that conservatives had wrestled control of the Republican Party from the moderates who had dominated,it for years. The lessons conservatives learned in that campaign aided them in 1968 when they were able to force Richard Nixon to cast himself as a conservative candidate, says Brennan, and also laid the groundwork for Ronald Reagan's presidential victory in 1980.

How did American conservatism, little more than a collection of loosely related beliefs in the late 1940s and early 1950s, become a coherent political and social force in the 1960s? What political strategies originating during the decade enabled the modern conservative movement to flourish? And how did mainstream and extremist conservatives, frequently at odds over tactics and ideology, each play a role in reshaping the Republican Party? In the 1960s conservatives did nothing less than engineer their own revolution. A Time for Choosing tells the remarkable story behind this transformation. Where previous accounts of conservatism's rise tend to speed from 1964 through the start of the Reagan era in 1980, A Time for Choosing explores in dramatic detail how conservatives took immediate action following the Goldwater debacle. William F. Buckley, Jr.'s 1965 bid for Mayor of New York City and Reagan's 1966 California governor's campaign helped turn the tide for electoral conservatism. By decade's end, independent "splinter groups" vied for the right to bear the conservative standard into the next decade, demonstrating the movement's strength and vitality. Although conservative ideology was not created during the 1960s, its political components were. Here, then, is the story of the rise of the modern conservative movement. Provocative and beautifully written, A Time for Choosing is a book for anyone interested in politics and history in the postwar era.

In America Divided, Maurice Isserman and Michael Kazin provide the definitive history of the 1960s, in a book that tells a compelling tale filled with fresh and persuasive insights. Ranging from the 1950s right up to the debacle of Watergate, Isserman (a noted historian of the Left) and Kazin (a leading specialist in populist movements) not only recount the public and private actions of the era's many powerful political figures, but also shed light on the social, cultural, and grassroots political movements of the decade. Indeed, readers will find a seamless narrative that integrates such events as the Cuban Missile Crisis and Operation Rolling Thunder with the rise of Motown and Bob Dylan, and that blends the impact of Betty Friedan, Martin Luther King, and George Wallace with the role played by organizations ranging from the Student Non-Violent Coordinating Committee to the Campus Crusade for Christ. The authors' broad ranging approach offers us the most sophisticated understanding to date of the interaction between key developments of the decade, such as the Vietnam War, the rise and fall of the Great Society, and the conservative revival. And they break new ground in their careful attention to every aspect of the political and cultural spectrum, depicting the 1960s as a decade of right-wing resurgence as much as radical triumph, of Protestant apocalyptic revivalism as much as Roman Catholic liberalism and rising alternative religions. Never before have all sides of the many political, social, and cultural conflicts been so well defined, discussed, and analyzed--all in a swiftly moving narrative. With America Divided, the struggles of the Sixties--and their legacy--are finally clear.