Read complete books and articles on: Public Opinion

At Questia, we offer:

Exclusive access to more than 67,000 books and 1.5 million articles.
Trusted resources from leading publishers.
Time saving tools to do better, faster research!

16 of the Best Books and Articles on: Public Opinion

as selected by Questia librarians

1.

Public Opinion » Read Now
by Carroll J. Glynn, Susan Herbst, Garrett J. O'Keefe, Robert Y. Shapiro. 471 pgs.

Collections: Entire Library

This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion.
2.

The Public Opinion Process: How the People Speak » Read Now
by Irving Crespi. 190 pgs.

Collections: Entire Library

...The Public Opinion Process: How the People Speak -ii- The Public Opinion Process: How the People Speak...Cataloging-in-Publication Data Crespi, Irving. The public opinion...
3.

A Theory of Public Opinion » Read Now
by Francis Graham Wilson. 310 pgs.

Collections: Entire Library

...A THEORY OF PUBLIC OPINION PHILOSOPHICAL AND HISTORICAL STUDIES...Wilhelm Ropke VOLUME TWO: A Theory of Public Opinion , by Francis Graham Wilson A THEORY OF PUBLIC...
4.

Public Opinion in America: Moods, Cycles, and Swings » Read Now
by James A. Stimson. 164 pgs.

Collections: Entire Library

In considering public opinion as an institution in the USA, this volume presents a theory of public mood swings and cycles, based on material accumulated in public-opinion surveys over a number of years.
5.

In the Court of Public Opinion: Winning Your Case with Public Relations » Read Now
by James F. Haggerty. 258 pgs.

Collections: Entire Library

A practical guide to winning the public relations war in business In the Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need...
Read More

A practical guide to winning the public relations war in business In the Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In the Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.
Show less
6.

Constructing Public Opinion: How Political Elites Do What They like and Why We Seem to Go along with It » Read Now
by Justin Lewis. 250 pgs.

Collections: Entire Library

Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here...
Read More

Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.
Show less
7.

The Superpollsters: How They Measure and Manipulate Public Opinion in America » Read Now
by David W. Moore. 434 pgs.

Collections: Entire Library

The managing editor of the Gallup Poll takes a firsthand look at the people who claim to tell us what we think--how they work, who they are, and most importantly, how their personal agendas influence the information they give out. This updated, first paperback edition includes coverage of the 1992...
Read More

The managing editor of the Gallup Poll takes a firsthand look at the people who claim to tell us what we think--how they work, who they are, and most importantly, how their personal agendas influence the information they give out. This updated, first paperback edition includes coverage of the 1992 presidential election and the 1994 congressional election.
Show less
8.

Collective Behavior and Public Opinion: Rapid Shifts in Opinion and Communication » Read Now
by Jaap van Ginneken. 301 pgs.

Collections: Entire Library

This is a highly innovative and stimulating work with the outline of an entirely new approach to massive and rapid shifts in opinion and communication. It discusses and explains such mysterious phenomena as sudden crazes and crashes, fads and fashion, hypes and manias, moral outrage and protests...
Read More

This is a highly innovative and stimulating work with the outline of an entirely new approach to massive and rapid shifts in opinion and communication. It discusses and explains such mysterious phenomena as sudden crazes and crashes, fads and fashion, hypes and manias, moral outrage and protests, gossip and rumors, and scares and panics. Rich in alternative insights, the book is divided into four parts. Part I discusses the points of departure: the most relevant processes of opinion formation and communication. Part II is about phenomena on three different levels, that have traditionally been studied within the twin fields of mass psychology and collective behavior sociology. Part III focuses on the three prime forms of "emotional coloring" of opinion currents and public moods. Part IV discusses a combination of some of the aforementioned phenomena: successive crazes and crashes in financial markets, and looks at why technological and economic, and social and opinion forecasts often fail so miserably. The audience for this book includes students of social and mass psychology, social movements and collective behavior sociology, and opinion and communication in general. Professionals in public relations, marketing, health, finance, and politics, as well as the educated lay audience, will also find this book of interest.
Show less
9.

Public Opinion, the Press, and Public Policy » Read Now
by J. David Kennamer. 202 pgs.

Collections: Entire Library

This contributed volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they represent or frame policy questions and decisions. They convey--accurately or inaccurately--the overall climate of public...
Read More

This contributed volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they represent or frame policy questions and decisions. They convey--accurately or inaccurately--the overall climate of public opinion to policymakers, and are themselves used as evidence of public opinion by policymakers. This work draws together theory and original research concerning the role of the press in shaping public policy and links the fields of journalism, mass communication, and political science.
Show less
10.

Agenda Setting: Readings on Media, Public Opinion, and Policymaking » Read Now
by Maxwell McCombs, David L. Protess. 310 pgs.

Collections: Entire Library

...SETTING Readings on Media, Public Opinion, and Policymaking -ii- AGENDA SETTING Readings on Media, Public Opinion, and Policymaking Edited by...Agenda setting: readings on...
11.

Public Opinion and Political Dynamics » Read Now
by Marbury Bladen Ogle, Jr. 364 pgs.

Collections: Entire Library

...Ogle, Jr. PURDUE UNIVERSITY PUBLIC OPINION AND POLITICAL DYNAMICS...Preface IT IS A TRUISM that public opinion influences government among all...consent," "popular will,"...
12.

Public Opinion, Polls, and Democracy » Read Now
by Irving Crespi, Albert H. Cantril. 148 pgs.

Collections: Entire Library

...PUBLIC OPINION, POLLS, AND DEMOCRACY About the Book and Author What do public opinion polls really measure? Can polls objectively capture and report public opinion, or do...
13.

Public Opinion in a Democracy: A Study in American Politics » Read Now
by Charles W. Smith. 598 pgs.

Collections: Entire Library

...Public Opinion in a Democracy A Study in American...Philosophy , by Thomas I. Cook. Public Opinion in a Democracy , by Charles W. Smith Jr. Public Opinion in a Democracy A...
14.

The Governmental Process: Political Interests and Public Opinion » Read Now
by David B. Truman. 562 pgs.

Collections: Entire Library
15.

Trends in Public Opinion: A Compendium of Survey Data » Read Now
by Richard G. Niemi, John Mueller, Tom W. Smith. 330 pgs.

Collections: Entire Library

Polls have not usually proved a reliable indicator of the views of the general public over the long term because they most often reflect temporary fluctuations in public opinion on isolated issues. This work overcomes many of the difficulties associated with the interpretation of polls. Drawing on...
Read More

Polls have not usually proved a reliable indicator of the views of the general public over the long term because they most often reflect temporary fluctuations in public opinion on isolated issues. This work overcomes many of the difficulties associated with the interpretation of polls. Drawing on consistent data sources, the authors make systematic comparisons of survey findings over extended periods on a wide range of social, political, and economic topics of importance to the American people. The questions chosen are meaningful and standardized and have been asked in interviews over a significant period. Survey results are displayed in a highly readable format that facilitates comparisons over time.
Show less
16.

Faces of Internationalism: Public Opinion and American Foreign Policy » Read Now
by Eugene R. Wittkopf. 394 pgs.

Collections: History, Entire Library

...FACES OF INTERNATIONALISM Public Opinion and American Foreign Policy...1943- Faces of internationalism: public opinion and American foreign policy...Foreign relations --...