Read complete books and articles on: Consumer Psychology

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16 of the Best Books and Articles on: Consumer Psychology

as selected by Questia librarians

1.

The Psychology of Consumer Behavior » Read Now
by Brian Mullen, Craig Johnson. 217 pgs.

Collections: Psychology, Entire Library

...the research literature of consumer psychology, it should become apparent...asked within the field of consumer psychology, and this volume attempts...psychological theory...
2.

Values, Lifestyles, and Psychographics (Chap. 7 "Issues Involving the Relationship Between Personal Values and Consumer Behavior: Theory, Methodology and Application") » Read Now
by Lynn R. Kahle, Larry Chiagouris. 420 pgs.

Collections: Entire Library

...PSYCHOGRAPHICS ADVERTISING AND CONSUMER PSYCHOLOGY A series sponsored by the Society for Consumer Psychology AAKER...the annual Advertising and Consumer Psychology...
3.

Selling to a Segmented Market: The Lifestyle Approach » Read Now
by Chester A. Swenson. 182 pgs.

Collections: Entire Library

...This volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle...
4.

Why We Evaluate: Functions of Attitudes (Chap. 7 "Attitude Functions and Consumer Psychology: Understanding Perceptions of Product Quality") » Read Now
by Gregory R. Maio, James M. Olson. 470 pgs.

Collections: Psychology, Entire Library

...Attitude Functions and Consumer Psychology: Understanding Perceptions...toward fashionable consumer items. In addition...process". Journal of Consumer Research, 16 ...
5.

Advertising Exposure, Memory, and Choice (Chap. 4 "The Attitude-to-Behavior Process: Implications for Consumer Behavior") » Read Now
by Andrew A. Mitchell. 354 pgs.

Collections: Psychology, Entire Library

...AND CHOICE ADVERTISING AND CONSUMER PSYCHOLOGY A series sponsored by the Society for Consumer Psychology AAKER/BIEL...cm. -- Advertising and consumer psychology Includes...
6.

Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior, in Journal of Consumer Psychology » Read Now
by Curtis P. Haugtvedt, Richard E. Petty, John T. Cacioppo. 22 pgs.

Collections: Psychology, Entire Library

...examination of theory in consumer psychology. There are also a number...Bettman, J. R. ( 1986 ). "Consumer psychology". Annual Review of Psychology...utilization. Journal...
7.

Attention, Attitude, and Affect in Response to Advertising » Read Now
by Eddie M. Clark, Timothy C. Brock, David W. Stewart. 330 pgs.

Collections: Entire Library

...research in advertising and consumer psychology. We hope that the text will...presents a new issues in consumer psychology and advertising e.g., relationship...and c new...
8.

Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System » Read Now
by Anders Gustafsson, Michael D. Johnson. 216 pgs.

Collections: Entire Library

Most companies understand that customer satisfaction and loyalty are essential to their success. But few companies know how to link their customer's needs with their organization's processes to create the best customer experience possible. Instead, they erect walls between their customer service...
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Most companies understand that customer satisfaction and loyalty are essential to their success. But few companies know how to link their customer's needs with their organization's processes to create the best customer experience possible. Instead, they erect walls between their customer service department and their other organizational functions. Improving Customer Satisfaction, Loyalty, and Profit shows managers how to break down these walls, find out what their customers want, and use that information to produce the kinds of products and services that will keep them coming back. Michael Johnson and Anders Gustafsson have been instrumental in the development of customer satisfaction indexes in the U.S. and Europe. Here they team up to introduce a five-stage process that establishes crucial connections between a company's marketing, sales, product development, and customer service departments in order to deliver both top-quality products and a high-level customer experience. The process begins with measurement. Johnson and Gustafsson walk readers through the steps necessary to determine a customer measurement strategy, observe and communicate with customers, create formal customer surveys, and process and interpret the survey data. Then they show readers how to use that data to build a cohesive plan for quality improvement and ongoing customer management. By helping mid-level managers assemble specific estimates of how increased quality and customer loyalty will impact the bottom line, their process allows upper-level managers to allocate the resources necessary to build a truly customer-oriented company. And by cementing the links between products, patrons, and profits, their book highlights the core competencies companies need to create both happy customers and the organizational know-how necessary to keep them happy.
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9.

Everyday Low Price or Sale Price, in Journal of Psychology » Read Now
by Gail Tom, Susan Ruiz. 6 pgs.

Collections: Psychology, Entire Library

...meanings ascribed to ordinary consumption objects. Journal of Consumer Research, 18 , 311-323. Levin I. P., Johnson R...Kahneman D. 1981 . "The framing of decisions and the...
10.

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy » Read Now
by Mary Lou Quinlan. 260 pgs.

Collections: Entire Library

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in...
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An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
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11.

Fields of Psychology (1967) ("Consumer Psychology" p. 546) » Read Now
by J. P. Guilford. 698 pgs.

Collections: Psychology, Entire Library
12.

Consumer Choice in the American Economy (1967) » Read Now
by Carolyn Shaw Bell. 432 pgs.

Collections: Entire Library

...Consumer Choice in the American Economy CONSULTING EDITOR: Donald Dewey COLUMBIA UNIVERSITY Consumer Choice in the American Economy BY Carolyn...Contents INTRODUCTION 3...
13.

The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents » Read Now
by George P. Moschis, Euehun Lee, Anil Mathur, Jennifer Strautman. 303 pgs.

Collections: Entire Library

The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By...
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The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues.
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14.

Does Personality Influence Brand Image?, in Journal of Psychology » Read Now
by Matthew D. Shank, Lynn Langmeyer. 8 pgs.

Collections: Psychology, Entire Library

...lifestyles". Psychology Today , pp. 46...Self-concept in consumer behavior: A review". Journal of Consumer Research, 9 , 2...Journal of Applied Psychology, 45 ...
15.

In Defense of Experimental Consumer Psychology, in Journal of Consumer Psychology » Read Now
by Frank R. Kardes. 19 pgs.

Collections: Psychology, Entire Library

...In Defense of Experimental Consumer Psychology Frank R. Kardes College...similar examples exist in the consumer psychology literature. For instance...a better job of...
16.

Consumer Behavior Classroom Exercises That Really Work, in Teaching of Psychology » Read Now
by Allan J. Kimmel. 4 pgs.

Collections: Education, Psychology, Entire Library

...content, consumer behavior can...courses in the psychology or business...business or psychology) and student...Simulation This consumer research simulation...exercises for...